| 1-Know about the concept of tourism marketing. 2-Tells selection criteria for the target market 3-Explains national and international tourism markets, in line with today`s requirements on the implementation of strategies needed 4-Marketing mix elements (product, pricing, distribution, and promotion) explains. 5-Various research techniques (surveys, observation, case analysis, etc.) by taking advantage of the marketing research 6-Explains tourism marketing techniques 7-Takes advantage of modern marketing techniques in the tourism market |