|
Week
|
Topics
|
Study Metarials
|
|
1
|
Bank concept, definition and historical development
|
R1- UNIT 1
|
|
2
|
Classification and functions of banks
|
R1- UNIT 1
|
|
3
|
Marketing and banking relationship
|
R1- UNIT 2
|
|
4
|
Services and features in banking
|
R1- UNIT 3
|
|
5
|
Types of banking services and service development in banks
|
R1- UNIT 3
|
|
6
|
Service quality in banks
|
R1- UNIT 3
|
|
7
|
Pricing in banking services
|
R1- UNIT 4
|
|
8
|
Distribution in banking services
|
R1- UNIT 5
|
|
9
|
Promotion in banking services
|
R1- UNIT 6
|
|
10
|
Customer satisfaction and its importance in banking
|
R1- UNIT 6
|
|
11
|
Relational marketing and customer loyalty
|
R1- UNIT 6
|
|
12
|
Definition of insurance, its historical development
|
R1- UNIT 7
|
|
13
|
Marketing in insurance
|
R1- UNIT 7
|
|
14
|
Insurance and marketing relationship
|
R1- UNIT 8
|
|
Program Learning Outcomes |
Level of Contribution |
|
1
|
Have the knowledge and ability about banking sector.
|
4
|
|
2
|
Have the knowledge and ability about insurance sector.
|
4
|
|
3
|
Considering the legal rules regulating the legislative framework of the banking and insurance sectors.
|
-
|
|
4
|
Have the ability to use the computer and the required packaged software
|
-
|
|
5
|
To recognize the basic concepts about finance.
|
-
|
|
6
|
To recover contemporary economic issues.
|
-
|
|
7
|
To have professional marketing knowledge about related fields.
|
5
|
|
8
|
To recognize the concepts related to credit and fund management.
|
-
|
|
9
|
To have knowledge related to classical and modern management techniques.
|
-
|
|
10
|
To have a sufficient level of knowledge related to insurance and insurance company types.
|
-
|
|
11
|
To have necessary knowledge related to mathematics and statistics.
|
-
|
|
12
|
To explain importance of issues related to research, development and execution as an individual or a group.
|
-
|
|
13
|
To have knowledge related to public relations and communication.
|
4
|
|
14
|
To have necessary accounting knowledge.
|
-
|
|
15
|
To explain the importance of business ethic.
|
-
|