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Week
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Topics
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Study Metarials
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1
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Basic Concepts of Strategic Management
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Source 1 Chapter 1
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2
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Basic Concepts of Strategic Management
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Source 1 Chapter 1
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3
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Strategic Management Process in Healthcare Businesses
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Source 1 Chapter 2
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4
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Business External Environment Analysis: General Environment
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Source 1 Chapter 3
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5
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Business External Environment Analysis: Business Environment
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Source 1 Chapter 4
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6
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Business Internal Environment Analysis
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Source 1 Chapter 5
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7
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Basic Strategies
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Source 1 Chapter 6
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8
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Top Management Strategies
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Source 1 Chapter 7
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9
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Competitive Strategies
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Source 1 Chapter 9
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10
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Functional Strategies
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Source 1 Chapter 10
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11
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International Strategies
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Source 1 Chapter 11
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12
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Techniques Used in Implementation of Management Strategies
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Source 1 Chapter 12
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13
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Implementation of Strategies: Business Structures and Systems
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Source 1 Chapter 13
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14
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Implementation of Strategies: Management Styles, Shared Values Human Resources and Business Capabilities
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Source 1 Chapter 14
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Asst. Prof. Ülkühan Bike ESEN
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Instructors
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-
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Assistants
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Asst. Prof. Sinan BULUT
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Resources
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(S1) Ülgen, H. ve Mirze, S. K. (2020). İşletmelerde Stratejik Yönetim (10. Baskı). Beta Basım Yayım Dağıtım, İstanbul.
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Supplementary Book
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Özgür Uğurluoğlu, İpek Bilgin Demir ve Duygu Ürek, (2019). Sağlık Kurumlarında Stratejik Yönetim, Nobel Akademik Yayıncılık.
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Goals
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This course introduces the basic concepts, tools and principles of strategy formulation and competitive analysis. The aim of the course is to provide the students with the perspective of health management, to evaluate the health institutions together with the environmental factors and to introduce the issues that will enable the development of a strategy.
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Content
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Basic Concepts of Strategic Management, Basic and Sub-Strategies in Healthcare Businesses, Techniques Used in the Application of Strategies, Application of Strategies.
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Program Learning Outcomes |
Level of Contribution |
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1
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Have theoretical knowledge of management, law, accounting and finance, and economics.
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5
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2
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Have knowledge on interpretation of components of the national and international health care systems and health policies.
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1
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3
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Recognize subdivisions and employees of the health care system and will have knowledge about the duties, authorities and responsibilities of the employees.
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2
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4
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Have knowledge about social, environmental and behavioral factors related with improving the health of society and the individual.
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1
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5
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Implement the knowledge and skills about healthcare management in areas of management, production, human resources, finance, accounting, marketing, patient and public relations, information and technology systems.
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4
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6
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Use scientific methods and techniques in critical and creative thinking, decision making and problem solving for problems that arise in the management of health care.
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-
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7
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Analyze, evaluate and interpret data relevant with the field.
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-
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8
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Take responsibility as an individual and as a team member in order to solve problems which occur in healthcare management practices.
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3
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9
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Evaluate healthcare employees` personality, cultural, and behavioral characteristics and direct toward the objectives of the organization.
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2
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10
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Monitor developments in the field and communicate with colleagues by using foreign language.
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-
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11
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Have the competency to use correct grammer in verbal and written communication and terminology used in health care institutions.
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-
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12
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Use information and communication technologies with computer software at least at the level of the European Computer Driving Licence required by the field.
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-
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13
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Act in accordance with the legal regulations, the social, scientific, professional ethics principles of the field
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-
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14
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Act susceptible in general health problems within in the country or around the world. Assess and review solutions.
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-
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