CANKIRI KARATEKIN UNIVERSITY Bologna Information System


  • Course Information
  • Course Title Code Semester Laboratory+Practice (Hour) Pool Type ECTS
    Special Topics in Marketing 1 İŞL431 FALL-SPRING 3+0 Faculty E 6
    Learning Outcomes
    1-Identify a research topic that contributes to theory and / or practice
    2-Review literature necessary for the research topic
    3-Prepare work plan draft
  • ECTS / WORKLOAD
  • ActivityPercentage

    (100)

    NumberTime (Hours)Total Workload (hours)
    Course Duration (Weeks x Course Hours)14342
    Classroom study (Pre-study, practice)14342
    Assignments1011010
    Short-Term Exams (exam + preparation) 0000
    Midterm exams (exam + preparation)3014040
    Project0000
    Laboratory 0000
    Final exam (exam + preparation) 6015050
    0000
    Total Workload (hours)   184
    Total Workload (hours) / 30 (s)     6,13 ---- (6)
    ECTS Credit   6
  • Course Content
  • Week Topics Study Metarials
    1 Course Introduction R1 CHAPTER 1
    2 The Aims of Marketing Research R1 CHAPTER 2
    3 Marketing Research Process R1 CHAPTER 3
    4 Defining Problem R1 CHAPTER 4
    5 Defining Variables R1 CHAPTER 5
    6 Determining Research Question R1 CHAPTER 6
    7 Defining Hypothesis R1 CHAPTER 7
    8 Ethics in Marketing Research R1 CHAPTER 8
    9 Quantitative Research R1 CHAPTER 9
    10 Qualitative Research R1 CHAPTER 10
    11 Experimental Research R1 CHAPTER 11
    12 Finding Scales R1 CHAPTER 12
    13 Designing Administrative Questionnaire R1 CHAPTER 13
    14 Sampling R1 CHAPTER 14
    Prerequisites -
    Language of Instruction Turkish / English
    Responsible Prof. Dr. Emre Şahin Dölarslan
    Instructors -
    Assistants -
    Resources R1. Kavak B. (2008). Pazarlama Araştırmaları Tasarım ve Analiz, Hacettepe Üniversitesi Yayınları.
    Supplementary Book -
    Goals To prepare the theoretical background for dissertation on marketing
    Content -
  • Program Learning Outcomes
  • Program Learning Outcomes Level of Contribution
    1 To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration 4
    2 To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting lifelong learning and continuously developing themselves 2
    3 It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written 3
    4 It is required to know and practice the quality and productivity principles of business life -
    5 The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis -
    6 To Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions 3
    7 Acquiring leadership qualifications and applying them successfully. -
    8 Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence 4
    9 It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking -
    10 Able to use computer programs and technology to an adequate level required by business practices. -
    11 To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing -
    12 Able to use a second foreign language for research, following publications and communication with foreign business administrators -
    Çankırı Karatekin Üniversitesi  Bilgi İşlem Daire Başkanlığı  @   2017 - Webmaster