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Prerequisites
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Language of Instruction
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Turkish
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Responsible
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Selma Karabaş
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Instructors
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Assistants
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Resources
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R1: Modern İşletmecilik- Prof. Dr. Edip ÖRÜCÜ
R2: İşletme Bilimlerine Giriş- Prof. Dr. M. Şerif ŞİMŞEK
R3: Modern İşletmecilik- Prof. Dr. İsmet MUCUK
R4: Üretim Yönetimi- Prof. Dr. Bülent KOBU
R5: Pazarlamanın Temelleri William D. Perreault Çevirmen: Salih Yıldız
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Supplementary Book
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SR1: Can, H. ve Güney, S. (2007). Genel İşletme, Arıkan Yayınları
SR2: Koçel, T. (2005). İşletme Yöneticiliği, Arıkan Yayınevi, İstanbul
SR3: Schoell, W., Dessler, G.and Reinecke, J. (1993), Introduction to Business, Allyn and Bacon, Massachusetts ABD.
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Goals
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To introduce students basic concepts of business and business management, to introduce the basic functions of business, business objectives, responsibilities, classifications, organization studies, to give information about the environment.
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Content
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Basic concepts related to business science, the relationship between business science and other disciplines, objectives, environment, classification and legal structures of business, establishment and capacity planning, business functions, production concept and production management, marketing concept, marketing concepts, marketing mix elements,management function
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