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Week
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Topics
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Study Metarials
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1
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Main concepts and lecture plan
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R1
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2
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Definition of public relations, public relation processes
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R6, p. 3-11
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3
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Definition of public relations, public relation processes
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R6, p. 3-11
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4
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Communication and information centers
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R2
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5
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Corporate image
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R3, chapter 1, 12
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6
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Communication and interaction
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R3, chapter 2
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7
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Communication and interaction
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R3, chapter 2
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8
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Methods and procedures in public relations
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R3, chapter 3
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9
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Tools of public relations
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R3, chapter 4, 5
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10
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Public libraries and public relations
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R6, p. 11-15
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11
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Institutional libraries and user relations
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R3, chapter 11, 12
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12
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University library and user relations
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R6, p. 15-22
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13
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Sponsorship in librarianship
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R3, chapter 9, 10
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14
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Librarians as public relation professionals
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R6, p. 22-28
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Prof. Dr. Coşkun POLAT
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Instructors
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-
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Assistants
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Assistant Zarife YILDIRIM MERCAN
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Resources
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R1. Cüceloğlu, D. (1982). İnsan insana: insan ilişkilerinin getirdikleri ve götürdükleri üzerine. 3. bs.. (Yayın Yeri Yok), (Yayınevi Yok).
R2. Ertekin, Y. (1986). Halkla ilişkiler. (2. bs..) Ankara, Türkiye ve Orta Doğu Amme İdaresi Enstitüsü.
R3. Philip Kotler. 2007. Kamu Sektöründe Pazarlama. İstanbul, Mediacat.
R4. Türkiye kütüphaneleri ve diğer bilgi merkezleri. (1989). Ankara, Kültür Bakanlığı Kütüphaneler ve Yayımlar Genel Müdürlüğü.
R5. Yenikurtuluş, H. (2003) ?Üniversite Kütüphanelerinde Halkla İlişkiler Uygulaması ve Bir Örnek: İstanbul Bilgi Üniversitesi Kütüphane ve Elektronik Kaynaklar Merkezi?, Proc. of ÜNAK 2003. Available at: http://kaynak.unak.org.tr/bildiri/unak03/u03-32.pdf
R6. Yılmaz, E . (2006). Kütüphanelerde halkla ilişkiler çalışmaları ve türkiye?de durum . Verimlilik Dergisi , (1) , 0-0 . Retrieved from https://dergipark.org.tr/tr/pub/verimlilik/issue/30689/331554
R7. Kadbeşegil, M. S. (1989). "Tanıtım ve halkla ilişkiler" Türkiye Tanıtma Sempozyumu (16-17 Mayıs 1989, Ankara), Bildiriler içinde (154-165). Ankara: Başbakanlık Basın Yayın ve Enformasyon Genel Müdürlüğü.
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Supplementary Book
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-
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Goals
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The aim of this course is to teach the principals, principles and methods of public relations in the introduction of information centers and services to students.
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Content
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In this course, the application of the theories related to the people to the libraries and the information centers are examined. It also focuses on how users in information and document services should provide user-centered services in accordance with the development of the times and how the society should act to meet the information needs of the society by targeting the users.
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Program Learning Outcomes |
Level of Contribution |
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1
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Recognizing and comprehending the terms and concepts (Turkish and foreign) regarding information and records management
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2
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2
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Provision of sensitivity training for social, economic and cultural changes with ability of making analysis in terms of professional perspective.
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3
|
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3
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To be aware of problems regarding discipline through assessment, and critical thinking and finally, create solutions.
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2
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4
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Improving the ability and capacity of systematic thinking.
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-
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5
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Developing an interdisciplinary perspective and evaluation.
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-
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6
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Establishing programs leads to information awareness in the society meeting following requirements: enable individuals describe their needs of information and improve ability to find out and evaluate information for themselves.
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-
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7
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Building foundations that is required for information retrieval selectively and comprehend related techniques and methods
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-
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8
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Evaluating information retrieval process in national and international information systems
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-
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9
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Recognizing a variety of information sources (general and special) regarding all subject areas according to types and contents
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-
|
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10
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Gaining the ability to read and evaluate records and sources in Ottoman language
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-
|
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11
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Communicating with reel and potential users
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5
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12
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Foundations of conceptual knowledge of services with respect to types of information centers and their users
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5
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13
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Gaining the ability to use techniques required for organization of information
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-
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14
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Recognizing products, systems and models related with information and communication technologies and enhancing use of them.
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-
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15
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Gaining the ability to measure the quality of digital knowledge by various disciplines and evaluate information services.
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-
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