|
Week
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Topics
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Study Metarials
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|
1
|
Main concepts and lecture plan
|
R1
|
|
2
|
Definition of public relations, public relation processes
|
R6, p. 3-11
|
|
3
|
Definition of public relations, public relation processes
|
R6, p. 3-11
|
|
4
|
Communication and information centers
|
R2
|
|
5
|
Corporate image
|
R3, chapter 1, 12
|
|
6
|
Communication and interaction
|
R3, chapter 2
|
|
7
|
Communication and interaction
|
R3, chapter 2
|
|
8
|
Methods and procedures in public relations
|
R3, chapter 3
|
|
9
|
Tools of public relations
|
R3, chapter 4, 5
|
|
10
|
Public libraries and public relations
|
R6, p. 11-15
|
|
11
|
Institutional libraries and user relations
|
R3, chapter 11, 12
|
|
12
|
University library and user relations
|
R6, p. 15-22
|
|
13
|
Sponsorship in librarianship
|
R3, chapter 9, 10
|
|
14
|
Librarians as public relation professionals
|
R6, p. 22-28
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