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Week
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Topics
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Study Metarials
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1
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Introduction to the course; introduction, aims and learning objectives
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R1-Chapter-1
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2
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Historical development of retailing and retailing in the modern sense
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R1-Chapter-1,R2-Chapter-1
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3
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Store types
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R1-Chapter-1,R2-Chapter-1
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4
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Relations with the store and its surroundings
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R1-Chapter-2,R2-Chapter-2
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5
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Site selection
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R1-Chapter-3
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6
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Pricing I
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R1-Chapter-4
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7
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Pricing II
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R1-Chapter-4
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8
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Financial analysis tools
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R1-Chapter-4
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9
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Commercial goods management and store oprations
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R1-Chapter-5 and 6
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10
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Sales force management
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R1-Chapter-7
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11
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Promotion mix
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R1-Chapter-8
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12
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Arranged display
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R1-Chapter-9
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13
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Hand changes and general evaluation in retailing I
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R1-Chapter-10
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14
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Hand changes and general evaluation in retailing II
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R1-Chapter-10
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Asst. Prof. Dr. Sezen Tekin
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Instructors
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-
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Assistants
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-
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Resources
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R1. Özdemir, Ş.(2008).Müşteri Odaklı Mağaza Yönetimi.(2.Baskı).Nobel Yayın Dağıtım,Ankara.R2.Aydın, K. (2013). Perakende Yönetiminin Temelleri.(4.Baskı).Nobel Akademik Yayınları,Ankara.
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Supplementary Book
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-
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Goals
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It is aimed to learn the basic concepts of store management.
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Content
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Historical development of retailing, store types, external environmental factors affecting the store, location of establishment for the store, pricing and financial analysis tools, store operations
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Program Learning Outcomes |
Level of Contribution |
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1
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Students will be able to use general geometric optics, basic physics and mathematics knowledge.
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-
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2
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Have basic knowledge in the field of optician and know the basic optical instruments.
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-
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3
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Have knowledge about eye, eye anatomy and physiology, eye diseases, visual optics, visual health.
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-
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4
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Have the basic computer knowledge required in optician and use the software related to his / her field.
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-
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5
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Have basic level of Applied Knowledge in the field of optician.
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-
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6
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Executes a given task independently using the basic knowledge it has.
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5
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7
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Have lifelong learning awareness, determine learning requirements and reach information sources.
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5
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8
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Performs the selection, preparation and sale of vision devices according to prescription.
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-
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9
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Have information about basic vision devices such as glasses, lenses, contact lenses, optical instruments and low vision devices.
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-
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10
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Be aware of professional ethics rules.
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-
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11
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Define the tools and tools used in opticianism.
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3
|
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12
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Knows the terminology in the field of optician and uses it in his profession.
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4
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13
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Identify the basic security deficiencies, problems that are missing in the field of opticians and look for solutions.
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-
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14
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Follow the developments related to the profession and apply to the field of study.
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4
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|
15
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To have knowledge and ability about administrative responsibility for the management of vocational enterprises.
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5
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