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Week
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Topics
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Study Metarials
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1
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Introduction to the course; introduction, aims and learning objectives
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R1-Chapter-1,R2-Chapter-1
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2
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Definition and historical development of Public Relations
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R1-Chapter-1,R2-Chapter-1
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3
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Professionalization and basic principles in public relations
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R1-Chapter-2,R2-Chapter-2
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4
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Communication and public opinion in public relations
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R1-Chapter-3,R2-Chapter-3
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5
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Research in public relations
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R1-Chapter-3,R2-Chapter-4
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6
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Planning and management in public relations
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R1-Chapter-4,R2-Chapter-4
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7
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Media relations in public relations I
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R1-Chapter-5,R2-Chapter-4
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8
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Media and tools in public relations II
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R1-Chapter-5,R2-Chapter-5
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9
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Media and tools in public relations
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R1-Chapter-6,R2-Chapter-5
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10
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Public relations premises
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R1-Chapter-6,R2-Chapter-6 and 7
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11
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Public relations and sponsorship for marketing purposes
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R1-Chapter-6,R2-Chapter-7
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12
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Corporate Reputation Management
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R2-Chapter-8 and 9
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13
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Crisis and Event Management I
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R2-Chapter-10
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14
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Crisis and Event Management II
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R2-Chapter-10
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Assoc. Prof. Dr. Irmak Karaduman Er
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Instructors
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1-)Doçent Dr. Irmak Karaduman Er
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Assistants
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-
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Resources
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R1.Özodaşık, M. (2012) Halkla İlişkiler ve İletişim. (Editör: Fatma Seçil Banar), T.C. Anadolu Üniversitesi Yayınları, Eskişehir.R2.Demirel, Y. (2016). sağlık Hizmetlerinde Sağlıklı İletişim. Akademisyen Tıp Kitabevi, Ankara.
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Supplementary Book
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-
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Goals
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The aim of this course is to gain basic information about public relations and to develop communication skills.
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Content
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Definition and historical development of Public Relations, professionalization and basic principles in public relations, communication and public opinion in public relations, research in public relations, planning and management in Public Relations, Media Relations in public relations, media and tools in public relations, in-house public relations, public relations and sponsorship for marketing purposes, corporate reputation, crisis and Event Management
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Program Learning Outcomes |
Level of Contribution |
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1
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Students will be able to use general geometric optics, basic physics and mathematics knowledge.
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-
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2
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Have basic knowledge in the field of optician and know the basic optical instruments.
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-
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3
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Have knowledge about eye, eye anatomy and physiology, eye diseases, visual optics, visual health.
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-
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4
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Have the basic computer knowledge required in optician and use the software related to his / her field.
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-
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5
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Have basic level of Applied Knowledge in the field of optician.
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-
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6
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Executes a given task independently using the basic knowledge it has.
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4
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7
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Have lifelong learning awareness, determine learning requirements and reach information sources.
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5
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8
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Performs the selection, preparation and sale of vision devices according to prescription.
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-
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9
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Have information about basic vision devices such as glasses, lenses, contact lenses, optical instruments and low vision devices.
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-
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10
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Be aware of professional ethics rules.
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-
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11
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Define the tools and tools used in opticianism.
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-
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12
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Knows the terminology in the field of optician and uses it in his profession.
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-
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13
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Identify the basic security deficiencies, problems that are missing in the field of opticians and look for solutions.
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4
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14
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Follow the developments related to the profession and apply to the field of study.
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4
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15
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To have knowledge and ability about administrative responsibility for the management of vocational enterprises.
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-
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