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Week
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Topics
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Study Metarials
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1
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Basic concepts of electronic commerce and coding and classification systems
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R1: Section 1
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2
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Internet infrastructure and systems used
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R2: Section 1
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3
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The concept of sales over the Web
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R1: Section 1
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4
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The concept of web marketing
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R1: Section 2
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5
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Electronic commerce in Turkey
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R2: Section 2
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6
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Basic principles of electronic commerce in Turkey
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SR
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7
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Electronic commerce in collection of data
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R1: Section 2
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8
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The use of social media in the field of Commerce and marketing in the health sector
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R1: Section 3
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9
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Social media availability in mobile commerce and marketing in healthcare
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R1: Section 3
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10
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Methodologies of developing information systems, database hardware and software used in health sector
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R1: Section 4
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11
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Software used in health sector
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R2: Section 4
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12
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Logic of developing software used in electronic commerce in health sector
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R1: Section 5
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13
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Electronic trading standards in the health sector
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R2: Section 5
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14
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Developments related to the profession and its applicability to the field of study
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R1: Section 6
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Prerequisites
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Dersin ön koşulu bulunmamaktadır
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Language of Instruction
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Turkish
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Responsible
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Asst. Prof.Dr. İlker Kara
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Instructors
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1-)Doçent Dr. İlker Kara
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Assistants
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-
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Resources
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R1: Marangoz, M. (2009). İnternette Pazarlama, 1. Baskı, Beta Basım Yayım Evi, Ankara.
R2: Aksoy, R. (2012). İnternet Ortamında Pazarlama , 3. Baskı, Seçkin Yayıncılık, Ankara.
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Supplementary Book
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SR: Kırcova, İ. (2002). İnternette Pazarlama, 1. Baskı, Beta Basım Yayım Evi, Ankara.
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Goals
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The main goal of the lesson is to explain the concepts related to internet marketing practices in the health sector by eliminating the lack of information about internet applications
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Content
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To recognize electronic commerce and marketing practices in the health sector and to understand how these practices are performed in a health care business
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Program Learning Outcomes |
Level of Contribution |
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1
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Students will be able to use general geometric optics, basic physics and mathematics knowledge.
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-
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2
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Have basic knowledge in the field of optician and know the basic optical instruments.
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-
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3
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Have knowledge about eye, eye anatomy and physiology, eye diseases, visual optics, visual health.
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-
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4
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Have the basic computer knowledge required in optician and use the software related to his / her field.
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4
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5
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Have basic level of Applied Knowledge in the field of optician.
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3
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6
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Executes a given task independently using the basic knowledge it has.
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-
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7
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Have lifelong learning awareness, determine learning requirements and reach information sources.
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-
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8
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Performs the selection, preparation and sale of vision devices according to prescription.
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-
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9
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Have information about basic vision devices such as glasses, lenses, contact lenses, optical instruments and low vision devices.
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-
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10
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Be aware of professional ethics rules.
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-
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11
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Define the tools and tools used in opticianism.
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-
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12
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Knows the terminology in the field of optician and uses it in his profession.
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-
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13
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Identify the basic security deficiencies, problems that are missing in the field of opticians and look for solutions.
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-
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14
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Follow the developments related to the profession and apply to the field of study.
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-
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15
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To have knowledge and ability about administrative responsibility for the management of vocational enterprises.
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-
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