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Week
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Topics
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Study Metarials
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1
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Marketing in General
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R1-CHAPTER-1
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2
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Service Marketing
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R1-CHAPTER-2
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3
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Introduction to Tourism Marketing
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R1-CHAPTER-3
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4
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Tourism Marketing Environment
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R2-CHAPTER-2
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5
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Tourism Marketing Planning
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R1-CHAPTER-5
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6
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Marketing Information System
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R1-CHAPTER-6
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7
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Tourism Market
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R1-CHAPTER-7
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8
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Marketing Mix Elements: Product
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R1-CHAPTER-8
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9
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Marketing Mix Elements: Place
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R1-CHAPTER-9
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10
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Marketing Mix Elements: Price
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R1-CHAPTER-10
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|
11
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Marketing Mix Elements: Promotion
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R1-CHAPTER-11
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12
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Marketing Mix Elements: People
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R2-CHAPTER-4
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13
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Marketing Mix Elements: Physical Evidences
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R2-CHAPTER-4
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14
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Marketing Mix Elements: Processes
Use of Social Media in Tourism Marketing
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R1-CHAPTER-14
R2-CHAPTER-7
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Assoc. Prof. Dr. Ayhan DAĞDEVİREN
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Instructors
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-
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Assistants
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Teaching staff of the department
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Resources
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R1
Kozak, N. (2019). Turizm Pazarlaması (8. baskı). Detay Yayıncılık, Ankara.
R2
Ersoy, N. F. (2016). Pazarlama Bilgi Sistemleri ve Pazarlama Araştırması. E.O. Aksöz (ed.). Turizm Pazarlaması (128-150 s.). Anadolu Üniversitesi Yayınları, Eskişehir.
Özel, Ç. H. (2016). Turizm Pazarlamasına Genel Bakış. .O. Aksöz (ed.). Turizm Pazarlaması (24-49 s.). Anadolu Üniversitesi Yayınları, Eskişehir.
Er, İ. (2016). Turizm Pazarlamasında Genişletilmiş Pazarlama Karması Elemanlarının Yeri. O. Aksöz (ed.). Turizm Pazarlaması (74-103 s.). Anadolu Üniversitesi Yayınları, Eskişehir.
Boyraz, E. (2016). Turizm Pazarlamasında Sosyal Medya Kullanımı. O. Aksöz (ed.). Turizm Pazarlaması (152-179 s.). Anadolu Üniversitesi Yayınları, Eskişehir.
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Supplementary Book
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-
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Goals
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The aim of this course is to teach the basic concepts of tourism marketing.
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Content
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The content of the course includes marketing in general, service marketing, introduction to tourism marketing, tourism marketing environment, tourism marketing planning, marketing information system, tourism market, marketing mix elements (product, place, price, promotion, people, physical evidences and processes), use of social media in tourism marketing.
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Program Learning Outcomes |
Level of Contribution |
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1
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Possess comprehensive and systematic knowledge about concepts, theories, principles and facts related to tourism.
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5
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2
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Possess information about basic concepts, theories, principles and facts in business, economics and law.
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-
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3
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Possess information about structure, functioning and the importance of country development of the tourism sector.
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5
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4
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Understands the management and marketing strategies in the field of tourism management. strategies for the management and marketing of tourism management.
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5
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5
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Possess practical and theoretical information that are required to effectively manage the tourism businesses (Accommodation, food and beverage, travel, recreation).
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3
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6
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Possess comprehensive and systematic knowledge about alternative types of tourism.
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-
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7
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Uses effectively basic computer usage information with communication technology and automation systems used in tourism business.
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-
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8
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Knows and applies the legal regulations and professional standards related to the field of tourism together with basic legal knowledge.
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-
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9
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Has the ability to use accounting systems and document systems in tourism enterprises in business life.
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-
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10
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Possess information about financial analysis skills related to tourism businesses (Accommodation, food and beverage, travel, recreation).
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-
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11
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Compares the knowledge of world and Turkey tourism geography with the culture, history, religion and arts of the civilizations that lived in Turkey.
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-
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12
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Knows at least one foreign language valid in the field of tourism management at a level to communicate well and at least at the B1 level of the European Language Portfolio.
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-
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13
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Has self-learning and lifelong learning awareness and behaviors suitable for individual and team work.
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2
|
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14
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Analyzes, interprets and evaluates information and data by defining research methods specific to the tourism sector.
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-
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15
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Has the ability to share his/her knowledge and thoughts about his/her field with others verbally and in writing.
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5
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