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Prerequisites
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There is no prerequisite for this course.
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Language of Instruction
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Turkish
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Responsible
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Research Assistant Dr. Sinem KUNT
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Instructors
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-
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Assistants
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Research Assistant Sema KÜÇÜKALİ
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Resources
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R1. Eroğlu, E., M.N., Velioğlu, Barış, G., & Argan, M. (2012). Tüketici Davranışları. Y. Odabaşı (ed.) (1.Baskı). Anadolu Üniversitesi Yayını, Eskişehir.
M1. Aydın, B., & Doğan, M. (2020). Yeni Koronavirüs (COVID-19) Pandemisinin Turistik Tüketici Davranışları ve Türkiye Turizmi Üzerindeki Etkilerinin Değerlendirilmesi. Pazarlama Teorisi ve Uygulamaları Dergisi, 6(1), 93-115.
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Supplementary Book
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SR1. Koç, E. (2016). Tüketici Davranışı ve Pazarlama Stratejileri Global ve Yerel Yaklaşım (7. Baskı). Seçkin Yayıncılık, Ankara.
SR2. Demir, Ş. Ş., & Kozak, M. (2013). Tüketici Davranışları (1. Baskı). Detay Yayıncılık, Ankara.
SR3. Odabaşı, Y., & Barış, G. (2014). Tüketici Davranışı (14. Baskı). MediaCat Yayınları, İstanbul.
SR4. Durmaz, Y. (2007). Tüketici Davranışı (2. Baskı). Detay Yayıncılık, Ankara.
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Goals
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To reveal the importance of the consumer in tourism with theoretical and practical researches.
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Content
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In the content of this course, the Concept and Characteristics of Consumer Behavior, Relationship between Consumer Behavior and Marketing Strategy, Learning and Motivation, Motivation Theories, Perception and Interest, Perception in Retailing and Consumers` Attitudes and Values, Touristic Consumer Behaviors of the New Coronavirus (COVID-19) Pandemic and the Effects of Turkey on Tourism. Evaluation of the Effects, Personality, Self and Life Styles, Advisory Groups and Family in the Buying Decision Process and Family in Consumer Behavior, Social Class and Culture and Consumer Decision and Purchasing Processes will be covered.
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