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Week
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Topics
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Study Metarials
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1
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The Concept of Consumer Behavior and Its Characteristics
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R1-CHAPTER-1
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2
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Consumer Behavior and Marketing Strategy Relationship
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R1-CHAPTER-1
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3
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Learning and Motivation
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R1-CHAPTER-2
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4
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Motivation Theories
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R1-CHAPTER-2
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5
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Perception and Interest
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R1-CHAPTER-3
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6
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Perception and Consumers in Retail
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R1-CHAPTER-3
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7
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Attitudes and values-I
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R1-CHAPTER-4
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8
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Attitudes and values-II
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R1-CHAPTER-4
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9
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Evaluation of Effects of the COVID-19 Pandemic on Touristic Consumption Behavior and Tourism in Turkey
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M1
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10
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Personality, Self and Life Styles
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R1-CHAPTER-5
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11
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Advisory Groups and Family
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R1-CHAPTER-6
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12
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Advisory Groups in the Purchase Decision Process and Family in Consumer Behavior
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R1-CHAPTER-6
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13
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Social Class and Culture
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R1-CHAPTER-7
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14
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Consumer Decision and Purchase Processes
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R1-CHAPTER-8
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