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Week
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Topics
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Study Metarials
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1
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Tourism and Travel
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R1-CHAPTER- 1
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2
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Factors Affecting the Development of Travel Agencies and Tour Operators
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R1-CHAPTER- 2
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3
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Professional Organizations Related to Travel and Tourism
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R1-CHAPTER- 3
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4
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Role of Travel Agencies and Tour Operators in Tourism
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R1-CHAPTER- 4
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5
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Travel Agency
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R1-CHAPTER -5
SR1-CHAPTER -4
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6
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Tour Operator
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R1-CHAPTER -6
SR1-CHAPTER -5
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7
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Package Tour Design and Management
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R1-CHAPTER- 7
SR1-CHAPTER -3
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8
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Management in Travel Agencies and Tour Operators
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R1-CHAPTER- 8
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9
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Human Resources Management in Travel Agencies and Tour Operators
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R1-CHAPTER -9
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10
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Revenue Management in Travel Agencies and Tour Operators
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R1-CHAPTER- 10
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11
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Crisis Management in Travel Agencies and Tour Operators
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R1-CHAPTER- 11
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12
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Event Management in Travel Agencies and Tour Operators
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R1-CHAPTER -12
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13
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Relationship Management in Travel Agencies and Tour Operators
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R1-CHAPTER- 13
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14
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Innovation Management in Travel Agencies and Tour Operators
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R1-CHAPTER- 14
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Prerequisites
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There is no prerequisite for this course
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Language of Instruction
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Turkish
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Responsible
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Assoc. Prof. Dr. Ayhan DAĞDEVİREN
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Instructors
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1-)Doçent Dr Ayhan Dağdeviren
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Assistants
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Teaching staff of the department
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Resources
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R1.
Demir, M. (2017). Seyahat Acentacılığı ve Tur Operatörlüğü: İlkeler ve Yönetim (2. Baskı). Detay Yayıncılık, Ankara.
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Supplementary Book
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SR1.
Sezgin, E. (2016). Seyahat Acentacılığı ve Tur Operatörlüğü. Anadolu Üniversitesi Yayını, Eskişehir.
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Goals
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The aim of this course is to give students information about the structure and functioning of travel agencies and tour operators.
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Content
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The content of the course includes tourism and travel, factors affecting the development of travel agencies and tour operators, professional organizations related to travel and tourism, role of travel agencies and tour operators in tourism, travel agency, tour operator, package tour design and management, management in travel agencies and tour operators, human resources management in travel agencies and tour operators, revenue management in travel agencies and tour operators, crisis management in travel agencies and tour operators, event management in travel agencies and tour operators, relationship management in travel agencies and tour operators, ınnovation management in travel agencies and tour operators.
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Program Learning Outcomes |
Level of Contribution |
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1
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Possess comprehensive and systematic knowledge about concepts, theories, principles and facts related to tourism.
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4
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2
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Possess information about basic concepts, theories, principles and facts in business, economics and law.
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-
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3
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Possess information about structure, functioning and the importance of country development of the tourism sector.
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2
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4
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Understands the management and marketing strategies in the field of tourism management. strategies for the management and marketing of tourism management.
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3
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5
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Possess practical and theoretical information that are required to effectively manage the tourism businesses (Accommodation, food and beverage, travel, recreation).
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5
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6
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Possess comprehensive and systematic knowledge about alternative types of tourism.
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-
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7
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Uses effectively basic computer usage information with communication technology and automation systems used in tourism business.
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2
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8
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Knows and applies the legal regulations and professional standards related to the field of tourism together with basic legal knowledge.
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-
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9
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Has the ability to use accounting systems and document systems in tourism enterprises in business life.
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-
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10
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Possess information about financial analysis skills related to tourism businesses (Accommodation, food and beverage, travel, recreation).
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-
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11
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Compares the knowledge of world and Turkey tourism geography with the culture, history, religion and arts of the civilizations that lived in Turkey.
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-
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12
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Knows at least one foreign language valid in the field of tourism management at a level to communicate well and at least at the B1 level of the European Language Portfolio.
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-
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13
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Has self-learning and lifelong learning awareness and behaviors suitable for individual and team work.
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2
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14
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Analyzes, interprets and evaluates information and data by defining research methods specific to the tourism sector.
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-
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15
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Has the ability to share his/her knowledge and thoughts about his/her field with others verbally and in writing.
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5
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