|
Prerequisites
|
There is not prerequisite for this course.
|
|
Language of Instruction
|
Turkish
|
|
Responsible
|
Asts. Prof. Yakup ÖZTÜRK
|
|
Instructors
|
-
|
|
Assistants
|
Lecturers of the department
|
|
Resources
|
R1. Türkay, O. (2014). Destinasyon yönetimi Yönetimbilim Bakış Açısıyla İşlevler Yaklaşımlar ve Araçlar. Ankara: Detay Yayıncılık
R2. Özer, S., Yüksek, G., Aksöz, O., Yüncü, D., Argan, M., Tokay Argan, M., Yüncü, H.R., Yılmaz, A., Kutlu, Ö. (2019). Destinasyon Yönetimi. Yüncü, D. (Editör). Eskişehir: T.C. Anadolu Üniversitesi.
|
|
Supplementary Book
|
AR1. Gökçe Özdemir, (2008). Destinasyon Pazarlaması, Detay Yayıncılık, Ankara.
|
|
Goals
|
It is aimed that students could have knowledge about destination management and destination marketing.
|
|
Content
|
The Concept of Destination, Tourism Potential, International Promotion and Tourism, Promotion Types, Promotion Lobby and Lobbying, Country Promotion and Image, Promotion Strategies for Tourism Presences, Proposals for Promotion of Tourism Promotion, Promotion and Image Problems, Promotion Plan Development Process, Sponsorship as a Means of Promotion and its Importance, Ethical Problems in Promoting and Promoting in Tourism, Sales Development and Features, Internal Sales Promotion Efforts, Sales Development Techniques, Relational Marketing and Customer Retention, Customer Complaints.
|