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Week
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Topics
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Study Metarials
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1
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Tourism region-destination: Conceptual Background The concept of destination, its features and management
Classification of destinations
Elements that make up the destinations
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R1-CHAPTER-1
R2-CHAPTER-1
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2
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What does destination management mean?
Destination management processes
Making decisions within the scope of destination management
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R1-CHAPTER-2
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3
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Destination management functions I:
Destination planning
Destination planning and development
Planning and tourism planning
Planning in destinations
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R1-CHAPTER-3
R2-CHAPTER-2
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4
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Destination management functions II:
Organizing (Destination Management organizations)
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R1-CHAPTER-4
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5
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Destination management functions III:
Coordination (Destination partnership and participation)
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R1-CHAPTER-5
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6
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Destination management functions IV:
Execution Destination Management Functions
V: Control
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R1-CHAPTERt-6-7
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7
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Destination Marketing
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R--CHAPTER-12
R2-CHAPTER-4
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8
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Product Development at Destination
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R2-CHAPTER-5
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9
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Destination Competitiveness
Competitiveness in Destinations
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R1-CHAPTER-9
R2-CHAPTER-4
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10
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Destination brand
Basic concepts of destination brand
Methods and tactics used in destination marking
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R2-CHAPTER-8
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11
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Total quality management at the destination
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R1-CHAPTER-11
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12
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Social and intellectual capital in the destination
Destination management framework: Sustainable tourism
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R1-CHAPTER-13-14
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13
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Consumer behavior at destinations
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R2-CHAPTER-5
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14
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Destination visitor management
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R2-CHAPTER-6
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