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Week
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Topics
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Study Metarials
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1
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Definition, Scope and Historical Development of the Concept of Public Relations
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R1: CHAPTER 1
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2
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Public Relations Application Areas
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R1: CHAPTER 1
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3
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Public Relations Development Process
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R1: CHAPTER 1
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4
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Public Relations and Communication, Public Relations Profession
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R1: CHAPTER 2
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5
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Strategic Management in Public Relations
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R1: CHAPTER 3
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6
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Media, Tools and Methods Used in Public Relations
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R1: CHAPTER 4
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7
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Public Relations Models, Internal and External Public Relations
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R1: CHAPTER 5
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8
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Public Relations for Marketing Purposes
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R1: CHAPTER 6
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9
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Strategic Practices in Public Relations
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R1: CHAPTER 7
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10
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Public Relations in Tourism Businesses
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R2: CHAPTER 5
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11
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Management and Organization of Public Relations in Tourism Businesses,
Target Audience in Tourism Businesses
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R2: CHAPTER 5
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12
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Public Relations in Tourism Businesses Are Not Only Guest Relations!
Public Relations Environment and Tools in Tourism Businesses
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R2: CHAPTER 5
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13
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In-house Communication in Tourism Businesses
Crisis Communication in Tourism Businesses
public relations in the tourism business in Turkey in application examples
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R2: CHAPTER 5
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14
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Examples of applications of public relations in tourism enterprises in Turkey.
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R2: CHAPTER 5
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Prerequisites
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There is not prerequisite for this course.
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Language of Instruction
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Turkish
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Responsible
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Dr. Lecturer Mikail Kara
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Instructors
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1-)Doktor Öğretim Üyesi Mikail Kara
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Assistants
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Research Assistant Sema Küçükali
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Resources
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R1: Halkla İlişkiler, Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları, Eskişehir.
R2: Uyar, H., Kasapoğlu, C., SolmazSeyit A., (2020). Turizm İşletmelerinde Halkla İlişkiler, Turizm Endüstrisinde Pazarlama İletişimi (Kurumsal Eksende Sektörel Örnekler ve Uygulamalar), Nobel Yayıncılık, Ankara.
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Supplementary Book
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Sabuncuoğlu, Z. (2016). İşletmelerde Halkla İlişkiler, (12. Baskı), Aktüel Yayınları, İstanbul.
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Goals
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It is noticed and implemented by other sectoral organizations how important it is for public relations and communication for organizations. However, it is clear that tourism enterprises, especially those that are not very large and institutional, have not yet realized the seriousness of this issue. It is aimed to teach the administrators and employees of the tourism enterprises and the students who have studied in this field about the issues of public relations and communication.
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Content
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To be able to use written, verbal, visual and audio tools in public relations activities and to plan and execute public relations activities.
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Program Learning Outcomes |
Level of Contribution |
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1
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Possess advanced level knowledge about concepts, principles and facts in the field of tourism and tourism guidance,
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4
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2
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Possess information about basic concepts, theories, principles and facts in business, economics, law, history and geography.
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-
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3
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Possess information about structure, functioning and the importance of country development of the tourism sector.
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3
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4
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Possess knowledge about legal arrangements, vocational standards, rights and obligations related to tourism guidance profession.
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-
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5
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Know current problems related to tourism and tourism guidance, examine these problems, make discussions, and develop solutions with an analyser manner within scientificity.
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-
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6
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Possess comprehensive and systematic knowledge about alternative types of tourism.
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-
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7
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Learns to use effectively basic computer usage information with communication technology and automation systems used in tourism business.
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-
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8
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Knows and applies the legal regulations and professional standards related to the field of tourism together with basic legal knowledge.
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-
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9
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Transfer theoretical knowledge related to tour organising, tour planning and tour managing into practise.
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2
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10
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Examine the changes, which occur in the tourism field; follow new trends, new approaches, new marketing and management percept and service process; provide sufficient contribution.
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3
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11
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Compares the knowledge of world and Turkey tourism geography with the culture, history, religion and arts of the civilizations that lived in Turkey.
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-
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12
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Knows at least one foreign language valid in the field of tourism management at a level to communicate well and at least at the B1 level of the European Language Portfolio.
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-
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13
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Has self-learning and lifelong learning awareness and behaviors suitable for individual and team work.
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3
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14
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Analyzes, interprets and evaluates information and data by defining research methods specific to the tourism sector.
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3
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15
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Has the ability to share his/her knowledge and thoughts about his/her field with others verbally and in writing.
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4
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