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Prerequisites
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There is not prerequisite for this course.
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Language of Instruction
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Turkish
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Responsible
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Assistant Professor Yusuf Ziya AKBAŞ
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Instructors
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1-)Doktor Öğretim Üyesi Yusuf Ziya Akbaş
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Assistants
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Lecturers of the department
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Resources
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R1. Rızaoğlu, B. (2004), Turizmde Tanıtma, Detay Yayıncılık, Ankara.
R2. Turizm ve Tanıtım, Atatürk Üniversitesi Açık Öğretim Fakültesi Yayınları, Erzurum.
R3 Tourism Promotion And Sales Development Course Notes.
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Supplementary Book
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SR1. Tavmergen, İ. P. ve Meriç, P.Ö. (2002), Turizmde Tanıtma ve Halkla İlişkiler. Turhan Kitabevi, Ankara.
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Goals
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Within the scope of this course, it is aimed to increase the knowledge and achievements of the students about promotion and sales development tools in tourism.
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Content
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Introduction Concept and Other Related Concepts, Promotion in the Tourism Sector Touristic Promotion Research Touristic Promotion Rules Relations with Media in Tourism Planning Planning the Promotion Process in Tourism Promotion Strategies in Tourism Promotion Tools in Tourism-1 Promotion Tools in Tourism-2 Promotion Tools in Tourism-3 Promotion Mix Elements in the Tourism Sector Sales promotion definition, scope, importance and sales promotion purposes Sales Promotion Methods Planning of sales development activities
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