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Week
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Topics
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Study Metarials
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1
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Introduction Concept and Other Related Concepts
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R1-CHAPTER -1,2
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2
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Promotion in the Tourism Sector
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R1-CHAPTER 5 R2--CHAPTER -10
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3
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Touristic Promotion Research
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R1-CHAPTER -7
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4
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Touristic Promotion Rules
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R1-CHAPTER -8
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5
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Relations with Media in Tourism Planning
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R2--CHAPTER- 6
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6
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Planning the Promotion Process in Tourism
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R2--CHAPTER- 11
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7
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Promotion Strategies in Tourism
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R1-CHAPTER- 9 R2--CHAPTER -12
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8
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Promotion Tools in Tourism-1
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R1-CHAPTER -11,12,13
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9
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Promotion Tools in Tourism-2
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R1-CHAPTER -14, 15
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10
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Promotion Tools in Tourism-3
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R1-CHAPTER -16, 17
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11
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Promotion Mix Elements in the Tourism Sector
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R3- TOURISM PROMOTION AND SALES DEVELOPMENT LECTURE NOTES
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12
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Sales promotion definition, scope, importance and sales promotion purposes
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R3- TOURISM PROMOTION AND SALES DEVELOPMENT LECTURE NOTES
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13
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Sales Promotion Methods
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R3- TOURISM PROMOTION AND SALES DEVELOPMENT LECTURE NOTES
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14
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Planning of sales development activities
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R3- TOURISM PROMOTION AND SALES DEVELOPMENT LECTURE NOTES
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