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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Doç. Dr. Emre Şahin DÖLARSLAN
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Instructors
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-
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Assistants
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-
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Resources
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Tamer Çavuşgil, Gary Knight, J. R. Reiesenberger, International Business Strategy, Management and the New Realities, Pearson Prentice Hall, 2008.
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Supplementary Book
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Cem KOZLU (2000) Uluslararası Pazarlama, İşbankası Yayınları
Ferhat ECER, Murat CANITEZ (2006), Uluslararası Pazarlama, Gazi Kitabevi
Mehmet KARAFAKİOĞLU (2008), Uluslararası Pazarlama Yönetimi, Beta Basım
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Goals
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It is the transfer of strategies that can create global markets and global competitive advantage in changing and developing new market dynamics.
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Content
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Program Learning Outcomes |
Level of Contribution |
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1
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Can integrate the knowledge of their undergraduate study and business skills, and use them together
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5
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2
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Can use their management skills in various areas
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3
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3
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Can manage peer, superior and subordinate relationships
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2
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4
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Are equipped with up-to-date conceptual and applied knowledge of their field of study
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4
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5
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Can identify and understand problems of business administration
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3
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6
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Can devise solutions to organizational or business problems using conceptual, applied, and methodological skills acquired during Programme experience
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3
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7
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Can communicate effectively with expert and non-expert audiences regarding business problems and solutions to them
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4
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8
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Can independently learn more and expand already acquired skills by applying them to new circumstances
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2
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9
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Can lead others as they deal with business problems and help them acquire new skills and knowledge
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2
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10
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Are computer literate, can effectively use word processing, spreadsheet, and data management software
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1
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11
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Are ethically aware, know how business decisions affect those not directly involved in making of these decisions.
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1
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12
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Are knowledgeable about laws, rules, and moral codes that apply to their field of work.
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3
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13
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Are open-minded, willing to fight discrimination of all kinds in workplaces and business environment
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2
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14
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Are knowledgeable about fundamental environmental and social issues
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2
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15
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Know how management topics are related to globalization
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5
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