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Week
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Topics
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Study Metarials
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1
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Bank concept, definition and historical development
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R1- UNIT 1
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2
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Classification and functions of banks
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R1- UNIT 1
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3
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Marketing and banking relationship
|
R1- UNIT 2
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4
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Services and features in banking
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R1- UNIT 3
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5
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Types of banking services and service development in banks
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R1- UNIT 3
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6
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Service quality in banks
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R1- UNIT 3
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7
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Pricing in banking services
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R1- UNIT 4
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8
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Distribution in banking services
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R1- UNIT 5
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9
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Promotion in banking services
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R1- UNIT 6
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10
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Customer satisfaction and its importance in banking
|
R1- UNIT 6
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|
11
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Relational marketing and customer loyalty
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R1- UNIT 6
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|
12
|
Definition of insurance, its historical development
|
R1- UNIT 7
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|
13
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Marketing in insurance
|
R1- UNIT 7
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|
14
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Insurance and marketing relationship
|
R1- UNIT 8
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