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Week
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Topics
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Study Metarials
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1
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Marketing in General
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R1-CHAPTER-1
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2
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Service Marketing
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R1-CHAPTER-2
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3
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Introduction to Tourism Marketing
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R1-CHAPTER-3
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4
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Tourism Marketing Environment
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R2-CHAPTER-2
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5
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Tourism Marketing Planning
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R1-CHAPTER-5
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6
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Marketing Information System
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R1-CHAPTER-6
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7
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Tourism Market
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R1-CHAPTER-7
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8
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Marketing Mix Elements: Product
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R1-CHAPTER-8
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9
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Marketing Mix Elements: Place
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R1-CHAPTER-9
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10
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Marketing Mix Elements: Price
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R1-CHAPTER-10
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11
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Marketing Mix Elements: Promotion
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R1-CHAPTER-11
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12
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Marketing Mix Elements: People
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R2-CHAPTER-4
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13
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Marketing Mix Elements: Physical Evidences
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R2-CHAPTER-4
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14
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Marketing Mix Elements: Processes
Use of Social Media in Tourism Marketing
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R1-CHAPTER-14
R2-CHAPTER-7
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