Week
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Topics
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Study Metarials
|
1
|
Definition and Historical Progress of Service Concept
|
|
2
|
Characteristics of Service and Differences from Product Marketing
|
|
3
|
Product concept in Services
|
|
4
|
Distribution in Services
|
|
5
|
Pricing Strategies for Services
|
|
6
|
Promotion in Services
|
|
7
|
Service Marketing and Physical Elements
|
|
8
|
People in Service Marketing
|
|
9
|
Service Quality
|
|
10
|
Capacity and demand management in Services
|
|
11
|
Presentations
|
|
12
|
Presentations
|
|
13
|
Presentations
|
|
14
|
Review
|
|