|
Week
|
Topics
|
Study Metarials
|
|
1
|
Subject, Scope, Development of Marketing
|
K1: PAZARLAMADA İLKELER Slayt: 1-10
|
|
2
|
Modern Marketing
|
K1: PAZARLAMADA İLKELER Slayt: 11-20
|
|
3
|
Marketing Environment Strategic Planning
|
K1: PAZARLAMADA İLKELER Slayt: 21-30
|
|
4
|
consumer markets and consumer behavior
|
K1: PAZARLAMADA İLKELER Slayt: 31-40
|
|
5
|
The Role of Marketing
|
K1: PAZARLAMADA İLKELER Slayt: 41-50
|
|
6
|
Marketing Environment Strategic Planning
|
K1: PAZARLAMADA İLKELER Slayt: 51-60
|
|
7
|
Marketing Information System
|
K1: PAZARLAMADA İLKELER Slayt: 61-70
|
|
8
|
Marketing Research
|
K1: PAZARLAMADA İLKELER Slayt: 71-80
|
|
9
|
Market Segmentation
|
K1: PAZARLAMADA İLKELER Slayt: 81-90
|
|
10
|
Target Market Selection and Demand Forecasts
|
K1: PAZARLAMADA İLKELER Slayt: 91-100
|
|
11
|
marketing mix
|
K1: PAZARLAMADA İLKELER Slayt: 101-110
|
|
12
|
Direct Marketing and Service Marketing
|
K1: PAZARLAMADA İLKELER Slayt: 111-120
|
|
13
|
Electronic Commerce and Internet Marketing
|
K1: PAZARLAMADA İLKELER Slayt: 121-130
|
|
14
|
Marketing Management and International Marketing
|
K1: PAZARLAMADA İLKELER Slayt: 131-140
|
|
Prerequisites
|
-
|
|
Language of Instruction
|
Turkish
|
|
Responsible
|
Öğr.Gör.İlhan Yürekli
|
|
Instructors
|
-
|
|
Assistants
|
-
|
|
Resources
|
K1: Bozacı, İ., Karakaya, E., Güler, Y.B.. (2017). Pazarlamada İlkeler, Beta Yayınevi, İstanbul.
|
|
Supplementary Book
|
-
|
|
Goals
|
Creating the modern marketing mission
Identifying the target market and teaching the process to be followed in the development of new products
Teaching the marketing strategies to be followed in the life course of the product
Teaching price, promotion and distribution channels
Teaching marketing research and international marketing concepts
|
|
Content
|
Subject, Scope, Development of Marketing Modern Marketing Marketing Environment Strategic Planning Consumer Markets and Consumer Behavior and Industrial (Organizational) Markets The Role of Marketing Marketing Environment Strategic Planning Marketing Information System Marketing Research Market Segmentation Target Market Selection and Demand Forecasts Marketing Mix Direct Marketing and Service Marketing Electronics Commerce and Internet Marketing Marketing Management and International Marketing
|
|
Program Learning Outcomes |
Level of Contribution |
|
1
|
Being able to independently carry out a basic level study related to the field.
|
3
|
|
2
|
To have basic theoretical and applied knowledge supported by textbooks containing current information in the field, application tools and other resources based on the qualifications gained at secondary education level.
|
-
|
|
3
|
Gaining the skills to use the basic theoretical and applied knowledge acquired in the field at an advanced education level in the same field or in a field at the same level.
|
-
|
|
4
|
To be able to interpret and evaluate data, define and analyze problems, and develop solutions based on evidence, using the basic knowledge and skills acquired in the field.
|
4
|
|
5
|
Being able to take responsibility as a team member to solve unforeseen complex problems encountered in applications related to the field.
|
2
|
|
6
|
To be able to carry out activities for the development of the employees under his/her responsibility within the framework of a project.
|
1
|
|
7
|
To be able to critically evaluate the basic level of knowledge and skills acquired in the field, to identify and meet learning needs.
|
-
|
|
8
|
Ability to direct one`s education to an advanced level of education in the same field or to a profession of the same level
|
-
|
|
9
|
Gaining awareness of lifelong learning
|
-
|
|
10
|
He/she can convey his/her thoughts through written and verbal communication at the level of basic knowledge and skills related to his/her field.
|
2
|
|
11
|
He/she can share his/her thoughts on the issues related to his/her field and solution suggestions for problems with experts and non-experts.
|
3
|
|
12
|
Be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the A2 General Level of the European Language Portfolio.
|
-
|
|
13
|
He/she can use information and communication technologies together with computer software at minimum European Computer License Basic Level required by his/her field.
|
-
|
|
14
|
Have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
|
1
|
|
15
|
Has social, scientific, cultural and ethical values in the stages of collecting data related to her field, applying and announcing the results.
|
2
|