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Week
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Topics
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Study Metarials
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1
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Public Relations as a Concept
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R1: CHAPTER 1
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2
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Historical Development of Public Relations in the World and in Turkey
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R1: CHAPTER 1
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3
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Public Relations and Communication
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R1: CHAPTER 2
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4
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Public Relations Profession
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R1: CHAPTER 2
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5
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Strategic Management in Public Relations-1
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R1: CHAPTER 3
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6
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Strategic Management in Public Relations-2
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R1: CHAPTER 3
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7
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Media, Tools, and Methods Used in Public Relations
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R1: CHAPTER 4
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8
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Public Relations Models
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R1: CHAPTER 5
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9
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Internal and External Public Relations
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R1: CHAPTER 5
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10
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Public Relations for Marketing Purposes-1
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R1: CHAPTER 6
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11
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Public Relations for Marketing Purposes-2
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R1: CHAPTER 6
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12
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Strategic Applications in Public Relations
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R1: CHAPTER 7
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13
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Public Relations in the Information Society
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R1: CHAPTER 8
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14
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Critical Approaches to Public Relations
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R1: CHAPTER 8
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Ass. Prof. Dr. Nur ÇAĞLAR ÇETİNKAYA
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Instructors
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-
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Assistants
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-
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Resources
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R1: Kalender, A., (2018). Halkla İlişkiler. Anadolu Üniversitesi Yayınları.
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Supplementary Book
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-
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Goals
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To train qualified, well-trained and ethical intermediate staff who will carry out public relations and communication studies in the field of banking and insurance in the light of scientific methods.
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Content
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Public Relations as a Concept, Historical Development of Public Relations in the World and Turkey, Public Relations and Communication, Public Relations Profession, Strategic Management in Public Relations,Media, Tools and Methods Used in Public Relations, Public Relations Models, Internal and External Public Relations,
Public Relations for Marketing Purposes, Strategic Applications in Public Relations, Public Relations in the Information Society, Critical Approaches to Public Relations
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Program Learning Outcomes |
Level of Contribution |
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1
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Have the knowledge and ability about banking sector.
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4
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2
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Have the knowledge and ability about insurance sector.
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-
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3
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Considering the legal rules regulating the legislative framework of the banking and insurance sectors.
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-
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4
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Have the ability to use the computer and the required packaged software
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-
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5
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To recognize the basic concepts about finance.
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-
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6
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To recover contemporary economic issues.
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-
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7
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To have professional marketing knowledge about related fields.
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-
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8
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To recognize the concepts related to credit and fund management.
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-
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9
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To have knowledge related to classical and modern management techniques.
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-
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10
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To have a sufficient level of knowledge related to insurance and insurance company types.
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-
|
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11
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To have necessary knowledge related to mathematics and statistics.
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-
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12
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To explain importance of issues related to research, development and execution as an individual or a group.
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4
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13
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To have knowledge related to public relations and communication.
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4
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14
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To have necessary accounting knowledge.
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-
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15
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To explain the importance of business ethic.
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4
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