CANKIRI KARATEKIN UNIVERSITY Bologna Information System


  • Course Information
  • Course Title Code Semester Laboratory+Practice (Hour) Pool Type ECTS
    Public Relations and Communication CBS217 FALL 2+0 Faculty E 3
    Learning Outcomes
    1-Interpreting PR and communication issues
    2-Evaluating marketing issues
    3-Distinguishing public relations models
    Prerequisites -
    Language of Instruction Turkish
    Responsible Ass. Prof. Dr. Nur ÇAĞLAR ÇETİNKAYA
    Instructors -
    Assistants -
    Resources R1: Kalender, A., (2018). Halkla İlişkiler. Anadolu Üniversitesi Yayınları.
    Supplementary Book -
    Goals To train qualified, well-trained and ethical intermediate staff who will carry out public relations and communication studies in the field of banking and insurance in the light of scientific methods.
    Content Public Relations as a Concept, Historical Development of Public Relations in the World and Turkey, Public Relations and Communication, Public Relations Profession, Strategic Management in Public Relations,Media, Tools and Methods Used in Public Relations, Public Relations Models, Internal and External Public Relations, Public Relations for Marketing Purposes, Strategic Applications in Public Relations, Public Relations in the Information Society, Critical Approaches to Public Relations
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