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Week
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Topics
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Study Metarials
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1
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Communication and Marketing Communication, Communication Concept, Marketing Communication, Effective Communication Development Stages
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R1 - 1st Chapter
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2
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The Concept of Integrated Marketing Communication and Its Features, Factors Affecting the Development of Integrated Marketing Communication, Integrated Marketing Communication at Brand Level
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R1 - 2nd Chapter
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3
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Historical Development Process of Integrated Marketing Communication, Reasons Causing Integrated Marketing Communication
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R2 - 1st Chapter
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4
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Advertising, Role and Benefits of Advertising in Integrated Marketing Process, Purpose and Types of Advertising
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R1 - 3rd Chapter
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5
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Advertisement Management Process, Determination of Goals, Determination of Advertising Budget, Message Strategy, Media Decision and Effectiveness Measurement
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R1 - 3rd Chapter
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6
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Personal Selling and Its Importance, Purposes of Personal Selling, Types of Personal Selling, Managing Sales Force, Personal Selling Process
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R1 - 4th Chapter
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7
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Definition and Importance of Sales Promotion, Reasons for Sales Promotion, Purposes and Target Groups of Sales Promotion
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R1 - 5th Chapter
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8
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Sale Promotion Activities, Application and Evaluation of Sales Promotion, Advantages and Disadvantages of Sales Promotion
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R1 - 5th Chapter
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9
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Marketing and Public Relations, Concept of Public Relations, Target Audience and Stakeholders of Marketing Public Relations, Strategies That Can Be Used In Marketing Public Relations
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R1 - 6th Chapter
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10
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Marketing Tools of Public Relations, Sponsorship, Event Marketing, Goal-Oriented Marketing, Sponsorship Selection Process
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R1 - 6th Chapter
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11
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Marketing Public Relations Process, Its Advantages and Limitations, Measuring Its Effectiveness, Communication in Times of Crisis
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R1 - 6th Chapter
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12
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Direct Marketing, Definition, Development, Push and Pull Factors, Facilitating Factors
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R1 - 7th Chapter
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13
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Key Points in Direct Marketing, Features of Direct Marketing
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R1 - 7th Chapter
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14
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Direct Marketing Process, Its Strengths and Weaknesses, Basic Channels for Direct Marketing
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R1 - 7th Chapter
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