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Week
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Topics
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Study Metarials
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1
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Public relations, Historical Development of Public Relations, Application Areas of Public Relations, Relations with Other Areas, Public Relations as a Profession
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R1- Part 1
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2
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Public relations and human relations, public relations and advertising, public relations and propaganda
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R1- Part 1
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3
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Reasons that reveal the need for public relations in businesses
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R1- Part 2
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4
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Objectives and principles followed from public relations
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R1- Part 4
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5
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Organization of the public relations unit
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R1- Part 5
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6
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Organization of the public relations unit
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R1- Part 5
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7
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Development of public relations program in businesses
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R1- Part 6
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8
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Development of public relations program in businesses
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R1- Part 6
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9
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Target audience in public relations
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R1- Part 7
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10
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Public relations activities in businesses
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R1- Part 8
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11
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Communication tools used in public relations
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R1- Part 9
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12
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Public relations and ethics
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R1- Part 10
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13
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Public relations and sponsorship
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R1- Part 12
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14
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Image management in public relations
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R1- Part 13
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Lecturer Aslı ÖZTÜRK
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Instructors
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-
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Assistants
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-
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Resources
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R1. Tengilimoğlu, D., Öztürk Y., (2008). İşletmelerde Halkla İlişkiler. Ankara: Seçkin Yayıncılık.
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Supplementary Book
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SR1. Biber, A. (2003). Halkla İlişkilerde Temel Kavramlar. Ankara: Nobel Yayınları.
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Goals
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To provide the basic knowledge of Public Relations to the intermediate staff to be employed in the Public Relations departments established in order to promote the products and services offered by public institutions and private companies to the internal and external target audience and the public, to create sympathy with the public and to the brand and to make them permanent. To comprehend the basics of the science of relations, the reasons of birth, the importance and principles. The aim of this lesson is to equip students with the necessary target audience analysis, event design and management and media relations.
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Content
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In this lesson, the definition, birth and importance of the Public Relations profession, as well as other concepts close to this concept will be examined, the differences will be revealed and the basic information necessary to perform the profession of Public Relations will be given.
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Program Learning Outcomes |
Level of Contribution |
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1
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Have good knowledge of Turkish language usage. Reads, understands, prepares and presents Turkish official and technical documents.
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-
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2
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Use foreign language correctly. Reads and understands the technical documents written in a foreign language required by his / her professional field and establishes written and oral communication using the foreign language required by his / her field.
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-
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3
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Uses office technologies and computer programs effectively for different purposes.
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-
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4
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Republic of Turkey wins accurate information about the history and the Kemalist thought; Thinks in line with Atatürk`s principles and revolutions.
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-
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5
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Makes the basic mathematical and scientific calculations required by the professional field.
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-
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6
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Uses the ability to communicate effectively with the manager, employees and the environment.
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5
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7
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Do the correspondence of the office and the manager.
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-
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8
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Performs the filing system according to the technique.
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-
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9
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Be polite in making appointments and accepting visitors.
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5
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10
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Knows the rules of protocol to be followed in his office and applies them.
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4
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11
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Assists the manager in the management and organization of the office.
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4
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12
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Recognize the basic concepts and documents related to accounting.
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-
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13
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Acts in accordance with total quality understanding, makes teamwork.
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-
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14
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Learn the basic concepts of law, have basic knowledge of law.
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-
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15
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Learns the basic concepts of business management.
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-
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