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Week
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Topics
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Study Metarials
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1
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MARKETING AND THE DEVELOPMENT OF HEALTH MARKETING
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Resource 1 Chapter 1
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2
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SERVICE MARKETING
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Resource 1 Chapter 2
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3
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MARKETING ENVIRONMENT
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Resource 1 Chapter 3
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4
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MARKETING RESEARCH
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Resource 1 Chapter 4
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5
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CONSUMER BEHAVIOR
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Resource 1 Chapter 5
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6
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MARKET SEGMENTATION AND POSITIONING
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Resource 1 Chapter 6
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7
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PRODUCT DEVELOPMENT
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Resource 1 Chapter 7
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8
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PRICING
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Resource 1 Chapter 8
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9
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INTEGRATED MARKETING COMMUNICATION ELEMENTS
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Resource 1 Chapter 9
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10
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PUBLIC RELATIONS AND WOM MARKETING
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Resource 1 Chapter 10
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11
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PERSONAL SALES AND SALES DEVELOPMENT
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Resource 1 Chapter 11
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12
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ADVERTISING AND DIRECT MARKETING
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Resource 1 Chapter 12
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13
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BRANDING
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Resource 1 Chapter 13
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14
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PLACE OF DISTRIBUTION/ SERVICE PRESENTATION
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Resource 1 Chapter 14
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