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Week
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Topics
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Study Metarials
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1
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Basic Concepts About Marketing
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R1 CHAPTER 1
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2
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Introduction to Marketing: Definition, Purpose, Historical Progress of Marketing
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R1 CHAPTER 2
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3
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Market and Marketing Environment
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R1 CHAPTER 3
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|
4
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Consumer Market and Consumer Behavior
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R1 CHAPTER 9
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5
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Marketing İnfo Systems and Market Research
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R1 CHAPTER 6
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6
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Market Division, Target Market Selection and Positioning (1)
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R1 CHAPTER 8
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7
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Market Division, Target Market Selection and Positioning (2)
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R1 CHAPTER 8
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8
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Product Decisions and Managing
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R1 CHAPTER 12
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9
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Price and Pricing
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R1 CHAPTER 14
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10
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Promotion Efforts: Advertising, Sales, Incentive and Public Relations
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R1 CHAPTER 16
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|
11
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Chain of Distributions and Distribution Policies
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R1 CHAPTER 15
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12
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Presentations (1)
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|
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13
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Presentations (2)
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|
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14
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Presentations (3)
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|
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Emre Sahin DOLARSLAN
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Instructors
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-
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Assistants
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-
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Resources
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R1. Eser Z., Korkmaz S., & Öztürk S.A.(2020). Pazarlama, Siyasal Kitabevi.
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Supplementary Book
|
-
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Goals
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Give basic informations to students about progressing of the marketing, marketing environment, consumer behavior, determining target group, product development, product distribution and product pricing.
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Content
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Historical development of marketing, marketing environment, consumer behavior, target market
determination, product development, distribution and pricing
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|
Program Learning Outcomes |
Level of Contribution |
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1
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To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration
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4
|
|
2
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To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting lifelong learning and continuously developing themselves
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-
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3
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It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written
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2
|
|
4
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It is required to know and practice the quality and productivity principles of business life
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-
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5
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The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis
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2
|
|
6
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To Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions
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4
|
|
7
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Acquiring leadership qualifications and applying them successfully.
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-
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8
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Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence
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-
|
|
9
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It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking
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-
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10
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Able to use computer programs and technology to an adequate level required by business practices.
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-
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11
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To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing
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-
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12
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Able to use a second foreign language for research, following publications and communication with foreign business administrators
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-
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