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Resources
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Doğan Tuncer, Doğan Yaşar Ayhan, Genel İşletmecilik Bilgileri, Siyasal Kitabevi, 2009. İsmet Mucuk, Modern İşletmecilik, Türkmen Kitabevi, İstanbul, 2003.
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Goals
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To introduce students basic concepts of business and business management, to introduce the basic functions of business, business objectives, responsibilities, classifications, organization studies, to give information about the environment.
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Content
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Basic concepts related to business science, the relationship between business science and other disciplines, objectives, environment, classification and legal structures of business, establishment and capacity planning, business functions, production concept and production management, marketing concept, marketing concepts, marketing mix elements, finance of enterprises , financial structure, types of financing, sources of finance, human resources management in enterprises, R & D function, public relations function
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