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  • Course Information
    • Course Title Code Semester Laboratory+Practice (Hour) Pool Type ECTS
    Marketing and Sales Management in Banking BAF218 SPRING 3+0 C 3
    Learning Outcomes
    1-Recognizes the products and services of banks.
    2-Gains detailed information about product and service marketing strategies in banks.
    3-Knows the consumer rights of customers in banking services.
    4-Understands customer satisfaction and importance in banking.
    5-Knows banking product and service marketing / sales processes.
    6-Recognizes and applies alternative distribution channels used in the marketing of bank products.
  • ECTS / WORKLOAD
    • ActivityPercentage

    (100)

    		NumberTime (Hours)Total Workload (hours)
    Course Duration (Weeks x Course Hours)14342
    Classroom study (Pre-study, practice)14228
    Assignments0000
    Short-Term Exams (exam + preparation) 0000
    Midterm exams (exam + preparation)4011313
    Project0000
    Laboratory 0000
    Final exam (exam + preparation) 6012020
    Other 0000
    Total Workload (hours)   103
    Total Workload (hours) / 30 (s)     3,43 ---- (3)
    ECTS Credit   3
  • Course Content
    • Week Topics Study Metarials
    1 History and Organizational Structure of Banking
    2 Development Process of Marketing in Banking, Management Process in Marketing, Determination of Banking Services Market
    3 Customer Segmentation in Banking
    4 Product and Service Development in Banks, Service Quality in Banks
    5 Pricing of Banking Product and Services, Case Studies and Analysis
    6 Distribution in Banking Products and Services, Case Studies and Analysis
    7 Promotion in Banking Products and Services, Case Study and Analysis
    8 Retail Loans and Marketing Strategies
    9 Commercial Loans and Marketing Strategies
    10 Deposit, Credit Card, Private Pension, Private Investment Products and Marketing Strategies
    11 Consumer Rights of Customers in Banking Services
    12 Customer Satisfaction in Banking Services
    13 Non-Performing Loans
    14 Customer Satisfaction in Tracking Credit Receivables
    Prerequisites -
    Language of Instruction Turkish
    Responsible Dr.Öğretim Üyesi Yusuf Gör, Dr. Ar. Gör. Melek Yıldız
    Instructors -
    Assistants -
    Resources Sefer Gümüş. (2014). Bankacılıkta Pazarlama Aziz Öztürk ve Ömer Faruk Güven. (2014) Bankacılık ve Sigortacılıkta Pazarlama
    Supplementary Book -
    Goals The aim of this course; to explain the strategies, marketing and sales processes of the marketing of banking products and services and to raise awareness of the consumer rights and satisfaction of bank customers.
    Content History and Organizational Structure of Banking, Development Process of Marketing in Banking, Management Process in Marketing, Determination of Banking Services Market, Customer Segmentation in Banking, Product and Service Development in Banks, Service Quality in Banks, Pricing of Banking Product and Services, Case Studies and Analysis, Distribution in Banking Products and Services, Case Studies and Analysis, Promotion in Banking Products and Services, Case Study and Analysis, Retail Loans and Marketing Strategies, Commercial Loans and Marketing Strategies, Deposit, Credit Card, Private Pension, Private Investment Products and Marketing Strategies, Consumer Rights of Customers in Banking Services, Customer Satisfaction in Banking Services, Non-Performing Loans, Customer Satisfaction in Tracking Credit Receivables
  • Program Learning Outcomes
    • Program Learning Outcomes Level of Contribution
    1 To gain competence in analyzing and following banking practices and financial markets. -
    2 To gain competence in practicing financial markets and the techniques through team work. 5
    3 To analyse the validity of the theories on banking and finance with regard to current financial conditions. 4
    4 To gain knowledge on the legal aspects of the financial markets and establishments. -
    5 To gain competence in evaluating the financial administration of the related institution in detail and in assuming responsibility of every kind on this. -
    6 To gain detailed knowledge with regard to the numerical methods used extensively in banking and finance. -
    7 To gain competence on data gathering, analysing and evaluating through the theoretical and practical information gained in the field. 5
    8 To gain competence in establishing, analysing and evaluating financial and economic models. -
    9 To analyse the problems in banking and finance, find solutions to these problems and openly express and discuss the ideas and proposals. 3
    10 To act in accordance with scientific, social and ethic values during the process of gaining, analyzing, publishing financial information and process of practicing the financial ideas. 5
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