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  • Course Information
    • Course Title Code Semester Laboratory+Practice (Hour) Pool Type ECTS
    Marketing and Sales Management in Banking BAF218 SPRING 3+0 C 3
    Learning Outcomes
    1-Interprets the products and services of banks.
    2-Defines the consumer rights of customers in banking services.
    3-Interprets customer satisfaction and its importance in banking.
    4-interprets banking product and service marketing/sales processes.
    5-Recognizes alternative distribution channels used in the marketing of bank products.
    Prerequisites -
    Language of Instruction Turkish
    Responsible Asst. Prof. Melek Yıldız
    Instructors -
    Assistants -
    Resources R1: Öztürk, A., & Güven, Ö.F. (2019). Bankacılık ve sigortacılıkta pazarlama. Beta Basım Yayım, İstanbul. R2: Fındık, T. (2010). Bankacılar için pratikte satış, 105 satış taktiği başarılı satış hikayeleri. Pia Yayınları, İstanbul.
    Supplementary Book -
    Goals The aim of this course; to explain the strategies, marketing and sales processes of the marketing of banking products and services and to raise awareness of the consumer rights and satisfaction of bank customers.
    Content Bank Concept, History, Functions and Classification, Relationship between Marketing and Banking, Development of Marketing Approach, Services and Features in Banking, Case Study, Pricing of Banking Product and Services, Case Studies and Analysis, Distribution in Banking Products and Services, Case Studies and Analysis, Promotion in Banking Products and Services, Case Study and Analysis, Customer Satisfaction and Its Importance in Banks, Relationship Marketing and Customer Loyalty, Preparation for Sale in Banking, In-Bank Sale, Out of Bank Sales, Finalization of Requests Received, Managing and Tracking Sales, A Final Look at the Sale, Short Selling Tactics, Keywords to be Successful in Sales.
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