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Week
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Topics
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Study Metarials
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1
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Bank Concept, History, Functions and Classification,
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R1. Chapter 1
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2
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Relationship between Marketing and Banking, Development of Marketing Approach, Services and Features in Banking, Case Study
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R1. Chapter 2 and 3
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3
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Pricing of Banking Product and Services, Case Studies and Analysis
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R1. Chapter 4
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4
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Distribution in Banking Products and Services, Case Studies and Analysis
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R1. Chapter 5
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5
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Promotion in Banking Products and Services, Case Study and Analysis
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R1. Chapter 6
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6
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Customer Satisfaction and Its Importance in Banks
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R1. Chapter 6
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7
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Relationship Marketing and Customer Loyalty
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R1. Chapter 6
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8
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Preparation for Sale in Banking
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R2. Chapter 1
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9
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In-Bank Sale
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R2. Chapter 2
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10
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Out of Bank Sales
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R2. Chapter 3
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11
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Finalization of Requests Received
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R2. Chapter 4
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12
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Managing and Tracking Sales
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R2. Chapter 5
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13
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A Final Look at the Sale
Short Selling Tactics
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R2. Chapter 6 and 7
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14
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Keywords to be Successful in Sales
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R2. Chapter 9
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