|
Week
|
Topics
|
Study Metarials
|
|
1
|
Knowledge Economy
|
R2- Muammer Zerenler, Electronic Commerce in all Dimensions, Chapter 1.
|
|
2
|
Introdaction to E-Commerce
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.1-31.
|
|
3
|
E-Marketing
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, ss.72-94.
R2- Muammer Zerenler, Electronic Commerce in all Dimensions, Chapter 12.
|
|
4
|
Electronic Business Models
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.32-46.
R2- Muammer Zerenler, Electronic Commerce in all Dimensions, Chapter 4. .
|
|
5
|
Setting up a Website
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.47-66.
|
|
6
|
Knowledge Security Management-1
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.135-142.
|
|
7
|
Knowledge Security Management-2
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.142-146.
|
|
8
|
Payment Systems in Electronic Commerce
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.58-66.
|
|
9
|
Legal Regulations in Electronic Commerce
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.237-252.
|
|
10
|
Electronic Commerce Models
|
R2- Muammer Zerenler, Electronic Commerce in all Dimensions, Chapter 11.
|
|
11
|
Mobile Commerce
|
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.200-226.
|
|
12
|
Electronic Commerce in the World
|
R2- Muammer Zerenler, Electronic Commerce in all Dimensions, Chapter 9.
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, pp.104-111.
|
|
13
|
Electronic Commerce in Turkey
|
R2- Muammer Zerenler, Electronic Commerce in all Dimensions, Chapter 16. .
R1-Şükrü Dokur ve Gazanfer Erbaşlar, E-Commerce, PP.111-121.
|
|
14
|
E-Commerce and COVIS-19
|
SR1-Mehmet Demirdöğmez ve Nihat Gültekin, The Effects of Coronavirus (Covid-19) on E-Commerce, 1-21.
|
|
Prerequisites
|
Yok
|
|
Language of Instruction
|
Turkish
|
|
Responsible
|
Dr. Öğretim Üyesi Emine ÇETİNEL
|
|
Instructors
|
-
|
|
Assistants
|
-
|
|
Resources
|
R1. Dokur, Ş., Erbaşlar, G. (2012). Electronic Commerce t E-Commerce. Ankara: Nobel Yayın Dağıtım.
R2Zerenler, M. (2007). Electronic Commerce in All Dimensions. Ankara: Gazi Kitabevi
|
|
Supplementary Book
|
SR1-Demirdöğmez, M., Taş, H. Y. & Gültekin, N. (2020), The Effects of Coronavirus (Covid-19) on E-Commerce, International Journal of Society Researches, 16 (29), 1-21.
|
|
Goals
|
The globalizing world is changing old ways of doing business; It has revealed differences in the real sector, financial markets and trade policies of countries. The resulting innovations brought opportunities and changed the way in which economic actors do business. The most striking of these changes is the electronic trade where the customer meets the customer in an electronic environment, avoiding the spatial constraints of trade. The rapidly growing volume of electronic commerce business with each passing year has become one of the most important tools of international trade. The aim of this course is to understand the changing economic understanding of the students and the fundamentals of electronic commerce.
|
|
Content
|
Electronic Commerce Applications, Feasibility, Electronic Business Models, Internet Marketing and Electronic Logistics, Social Media, Legal Regulations, Document Order, Finance and Accounting Operations, Electronic Commerce Models, Electronic Commerce Payment Models, Payment Systems, New Economy Concept and Basic Trends, New Real Sector of economy and New Economy and Financial Markets, and Competition Policy in the New Economy, New economy and Turkey covers issues.
|
|
Program Learning Outcomes |
Level of Contribution |
|
1
|
Understands the development, concepts, models, and theories of international trade.
|
4
|
|
2
|
Access and analyze statistical data subject to international trade.
|
-
|
|
3
|
Gains the ability to understand and interpret the developments in the national and international economy, logistics, marketing, finance, and business administration.
|
4
|
|
4
|
It has a researcher and questioning structure in order to continuously develop the acquired knowledge and skills in accordance with market conditions.
|
5
|
|
5
|
Applies the basic methods used in accounting in business life.
|
-
|
|
6
|
Communicates effectively with foreign language knowledge.
|
-
|
|
7
|
Have the basic theoretical and practical knowledge that a manager should have.
|
2
|
|
8
|
Understands how to ensure effective management of goods and capital movements of international businesses.
|
3
|
|
9
|
Evaluates the internationalization processes, organizational structures, and activities of international businesses.
|
2
|
|
10
|
Have a sufficient level of legal knowledge required by highly skilled employees, which are required by both the public and private sectors.
|
-
|
|
11
|
Understands the forecasting of the risks that may be encountered in business life with the skills gained and how these risks can be managed.
|
3
|
|
12
|
Have theoretical and practical knowledge about export and import procedures.
|
4
|
|
13
|
It adopts the priority of innovation and continuous improvement and is open to development.
|
5
|