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Prerequisites
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Dersin ön koşulu bulunmamaktadır
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Language of Instruction
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Turkish
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Responsible
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Asst. Prof.Dr. İlker Kara
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Instructors
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1-)Doçent Dr. İlker Kara
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Assistants
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-
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Resources
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R1: Marangoz, M. (2009). İnternette Pazarlama, 1. Baskı, Beta Basım Yayım Evi, Ankara.
R2: Aksoy, R. (2012). İnternet Ortamında Pazarlama , 3. Baskı, Seçkin Yayıncılık, Ankara.
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Supplementary Book
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SR: Kırcova, İ. (2002). İnternette Pazarlama, 1. Baskı, Beta Basım Yayım Evi, Ankara.
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Goals
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The main goal of the lesson is to explain the concepts related to internet marketing practices in the health sector by eliminating the lack of information about internet applications
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Content
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To recognize electronic commerce and marketing practices in the health sector and to understand how these practices are performed in a health care business
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