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Week
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Topics
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Study Metarials
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1
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The description of the course, introduction, purpose and learning objectives.
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|
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2
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The main concepts regarding health and health promotion.
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R1-Chapter-1
R1-Chapter-2
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3
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The dimensions of health, the medical model and the social model.
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R1-Chapter-1
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4
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What is communication?
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R3-Chapter-4
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5
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Health communication, concepts and the history of health communication.
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R3-Chapter-5
R2-Chapter-1
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6
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The dimensions and the methodology of health communication.
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R1-Chapter-2
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7
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Theories and models of health communication I.
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R1-Chapter-3
R2-Chapter-3
R3-Chapter-5
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8
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Theories and models of health communication II.
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R1-Chapter-3
R2-Chapter-3
R3-Chapter-5
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9
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Theories and models of health communication III.
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R1-Chapter-3
R2-Chapter-3
R3-Chapter-5
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10
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Health information and media
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R1-Chapter-4
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11
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The patient - physician relationship.
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R2-Chapter-3
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12
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The target group in health communication.
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R2-Chapter-2
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13
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health communication campaigns.
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R1-Chapter-5
R2-Chapter-4
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14
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Health literacy.
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R1-Chapter-6
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Lecturer Hasan ÇERÇİOĞLU
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Instructors
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-
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Assistants
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-
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Resources
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R1. Çınarlı, İ. (2019). 21. Yüzyıl için Sağlık İletişimi. Nobel Akademik Yayıncılık, Ankara.
R2. Okay, A. (2016). Sağlık İletişimi. Derin Yayınları, İstanbul.
R3. Ertekin, İ. (2017). Sağlık İletişmi. Gece Kitaplığı, Ankara.
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Supplementary Book
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-
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Goals
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The purpose of this course is to analyze the relationships between the patient and physician/healthcare personnel through describing and investigating the concept of health communication, thus, establishing an optimal relationship among the aforementioned agents and furthermore; to relay the theoretical knowledge needed to correctly and effectively conduct health communication campaigns which have the role to help the individuals who comprise society to adopt "healthy behaviours" in terms of health protection and health promotion.
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Content
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The dimensions of health, the medical and social health models, health communication as a concept and theories and models regarding health communication, strategic communication, health information and media, the principles of the relationship between the patient and the physician/healthcare personnel and ways of conducting a healthy relationship among them, determining the target group of health communication campaigns and theoretical information with regards to the design and execution of health communication campaigns.
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Program Learning Outcomes |
Level of Contribution |
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1
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Has a general knowledge about basic health sciences and can use in the profession if necessary.
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-
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2
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Gains the necessary infrastructure in the fields required by the field, gains theoretical and practical knowledge in these fields
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4
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3
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With the knowledge gained in the field of Elderly Care, can recognize social, physical and psychological changes and needs in the elderly, identify problems and develop solutions.
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4
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4
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Recognizes, uses and maintains the physical environment, equipment, information and communication technologies related to the field.
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-
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5
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As an individual with lifelong learning awareness, he / she is sensitive to the events in the agenda of the society and the world related to his / her field and can follow the developments.
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3
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6
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Can work in collaboration with other health care team members and professionals from different disciplines in elderly care practices.
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-
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7
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Knows the laws, regulations and legislation related to the duties and rights of individuals as an individual and acts accordingly.
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-
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8
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Knows the rules of healthy nutrition, adequate and balanced nutrition, nutrition principles in the elderly, the importance of nutrition in old age, common health problems in old age and nutrition principles in diseases.
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-
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9
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Contributes to projects and activities for the social environment in which he lives with the awareness of social responsibility, carry out a task assigned to it independently.
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5
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10
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Gains basic knowledge about care of elderly people with special conditions and diseases.
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-
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11
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Have basic knowledge about first aid, public health and environmental protection.
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-
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12
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Communicate effectively with family members and relatives of the elderly, protects the elderly from abuse and informs the family and related institutions.
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5
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13
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Have basic drug knowledge, regulate the drugs used by the elderly, provides mutual communication and feedback with team members to reduce inappropriate drug use in the elderly.
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-
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14
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Provides care according to ethical values and principles.
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3
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15
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Help the elderly to implement the planned rehabilitation program.
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-
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