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Week
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Topics
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Study Metarials
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1
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Comparison of public relations with similar activities
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R1, R2
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2
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Evaluation of public relations process stages
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R1, R2
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3
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Technique of public relations
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R1, R2
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4
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Professional ethics in public relations
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R1, R2
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5
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Social responsibility in public relations
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R1, R2
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6
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Target audience in public relations
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R1, R2
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7
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Internal public relations
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R1, R2
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8
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Communication tools used in public relations
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R1, R2
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9
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Basic elements of communication process
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R1, R2
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10
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Functions and classification of communication
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R1, R2
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11
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Effective presentation techniques in public relations
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R1, R2
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12
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Examination of public relations practices in sample enterprises
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R1, R2
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13
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Corporate identity perception and promotion activities
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R1, R2
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Prerequisites
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-
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Language of Instruction
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Turkish
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Responsible
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Assist. Prof. Dr. Seda ERKAN BUĞDAY
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Instructors
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1-)Doktor Öğretim Üyesi Seda Erkan Buğday
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Assistants
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-
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Resources
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R1. Tortop, N., Özer, M. A. (2013). Halkla İlişkiler. Nobel Yayıncılık No:774. s:360, Ankara.
R2. Özdönmez, M., Akesen, A., Ekizoğlu, A., 1999. Halkla ilişkiler, İstanbul Üniv. Yayınları, No 4225, İstanbul
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Supplementary Book
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-
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Goals
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It is aimed that the students have the basic knowledge necessary for effective communication and interaction.
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Content
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Definition and historical development of public relations, comparison with similar activities, public relations process stages, technique, professional ethics in public relations, social responsibility, target audience, internal public relations and communication, communication tools, basic elements, functions and classification of communication, effective presentation techniques, public relations practices in sample businesses, corporate identity perception and promotion activities are the content of the course.
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Program Learning Outcomes |
Level of Contribution |
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1
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To have up-to-date theoretical and practical information about the its study topic.
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5
|
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2
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To be able to comprehend all the elements in the structure of different ecosystems and the relations between each other at a basic level.
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-
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3
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Ability to work in difficult conditions in nature, take responsibility as a team member in solving encountered in applications related to the field of study and unpredictable complex problems and to be able to conduct activities for the development of employees under the responsibility of.
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5
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4
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To be able to follow developments in the use of current information and communication technologies and to be reached a sufficient level.
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-
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5
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Learning the principles of identification and management of protected areas by integration of wildlife into forest management and the philosophy of sustainable conservation and use.
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-
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6
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Engaging in entrepreneurial activities by evaluating the opportunities of the day and by assuming responsibility within the institution or individually.
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5
|
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7
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To be having the knowledge and skills to make statistical and eco-sociological evaluation and interpretation, to be able to recognize the Turkey`s wildlife resources, the biological diversity and bio-geography, to conduct field studies in the field, to analyze the data obtained.
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-
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8
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Having sufficient awareness of the universality of social rights, social justice, public relations, quality and cultural values, environmental protection, occupational health and safety.
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-
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9
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To have knowledge and skills about diversity of wild animals and their ecology, biology, systematics, inventory, protection, transportation, production, monitoring, improvement of habitats, artificial and natural hunting, controlled hunting, marketing methods, hunting and wildlife tourism.
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-
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10
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To be able to use modern technology and appropriate methods, necessary tools and equipment in human activities such as forestry, mining and wildlife applications.
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-
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11
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To be able to comprehend national and international environmental policies, laws and other written legal rules and obligations.
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-
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12
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Selects and uses the modern techniques, tools and information technologies required for applications related to the its study area
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-
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13
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To have the ability to knowledge and interpret the legislation related to the field of study.
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-
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14
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To have universal, social and professional ethics awareness related to the field of study.
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-
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15
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To be able to dominance written and oral communication techniques related to the field of study.
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5
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