|
Prerequisites
|
-
|
|
Language of Instruction
|
Turkish
|
|
Responsible
|
Assist. Prof. Dr. Seda ERKAN BUĞDAY
|
|
Instructors
|
1-)Doktor Öğretim Üyesi Seda Erkan Buğday
|
|
Assistants
|
-
|
|
Resources
|
R1. Tortop, N., Özer, M. A. (2013). Halkla İlişkiler. Nobel Yayıncılık No:774. s:360, Ankara.
R2. Özdönmez, M., Akesen, A., Ekizoğlu, A., 1999. Halkla ilişkiler, İstanbul Üniv. Yayınları, No 4225, İstanbul
|
|
Supplementary Book
|
-
|
|
Goals
|
It is aimed that the students have the basic knowledge necessary for effective communication and interaction.
|
|
Content
|
Definition and historical development of public relations, comparison with similar activities, public relations process stages, technique, professional ethics in public relations, social responsibility, target audience, internal public relations and communication, communication tools, basic elements, functions and classification of communication, effective presentation techniques, public relations practices in sample businesses, corporate identity perception and promotion activities are the content of the course.
|