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Week
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Topics
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Study Metarials
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1
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Comparison of public relations with similar activities
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R1, R2
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2
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Evaluation of public relations process stages
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R1, R2
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3
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Technique of public relations
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R1, R2
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4
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Professional ethics in public relations
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R1, R2
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5
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Social responsibility in public relations
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R1, R2
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6
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Target audience in public relations
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R1, R2
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7
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Internal public relations
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R1, R2
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8
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Communication tools used in public relations
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R1, R2
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9
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Basic elements of communication process
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R1, R2
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10
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Functions and classification of communication
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R1, R2
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11
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Effective presentation techniques in public relations
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R1, R2
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12
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Examination of public relations practices in sample enterprises
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R1, R2
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13
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Corporate identity perception and promotion activities
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R1, R2
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