|
Week
|
Topics
|
Study Metarials
|
|
1
|
The Concept of Tourism and Its Features
|
R1-CHAPTER-1
|
|
2
|
International Tourism Market
|
R1-CHAPTER-2
|
|
3
|
International Tourism Organizations
|
R1-CHAPTER-2
|
|
4
|
Tourism Enterprises (Accommodation and Food-Beverage)
|
R1-CHAPTER-3
|
|
5
|
Travel, Transportation and Recreation Businesses
|
R1-CHAPTER-3
|
|
6
|
Tourism Marketing
|
R1-CHAPTER-4
|
|
7
|
Consumer Behavior
|
R1-CHAPTER-4
|
|
8
|
Marketing Mix Elements
|
R1-CHAPTER-4
|
|
9
|
Management and Organization in Tourism Businesses
|
R1-CHAPTER-5
|
|
10
|
Executive Roles in Businesses
|
R1-CHAPTER-5
|
|
11
|
Contemporary Management Techniques in Tourism Businesses
|
R1-CHAPTER-5
|
|
12
|
Human Resources Management in Tourism Businesses
|
R1-CHAPTER-6
|
|
13
|
Human Resources Management in Tourism Business II
|
R1-CHAPTER-6
|
|
14
|
Human Resources Management in Tourism Business III
|
R1-CHAPTER-6
|
|
Prerequisites
|
There is no prerequisite for this course.
|
|
Language of Instruction
|
Turkish
|
|
Responsible
|
Assistant Professor Gönül GÖKER
|
|
Instructors
|
1-)Doçent Dr. Gönül Göker
|
|
Assistants
|
Lecturers of the department
|
|
Resources
|
R1. Akova, O., Kızılırmak, İ. ve Tanrıverdi, H. (2015). Turizm İşletmeciliği Temel Kavramlar ve Uygulamalar. Detay Yayıncılık, Ankara.
|
|
Supplementary Book
|
SR1. Timur, A. ve Bardakoğlu, Ö. (2015). Turizm İşletmeciliği. Detay Yayıncılık, Ankara.
SR2. Cook, R.A., Hsu, C.H.C. ve Marqua, J.J. (2016). Turizm Konaklama ve Seyahat İşletmeciliği (Çev Edit. Tuna, M.),Nobel Yayınları, Ankara
|
|
Goals
|
It is aimed to students explain features of the tourism business and tourism business management and organizational structure.
|
|
Content
|
The content of the course, which will be taught online with students, includes The Concept and Characteristics of Tourism, International Tourism Market, International Tourism Organizations, Tourism Businesses (Accommodation and Food and Beverage), Travel, Transportation and Recreation Businesses, Tourism Marketing, Consumer Behavior, Marketing Mix Elements, Management and Organization in Tourism Businesses, Managerial Roles in Businesses, Contemporary Management Techniques in Tourism Businesses and Human Resources Management in Tourism Businesses.
|
|
Program Learning Outcomes |
Level of Contribution |
|
1
|
Possess comprehensive and systematic knowledge about concepts, theories, principles and facts related to tourism.
|
5
|
|
2
|
Possess information about basic concepts, theories, principles and facts in business, economics and law.
|
-
|
|
3
|
Possess information about structure, functioning and the importance of country development of the tourism sector.
|
4
|
|
4
|
Understands the management and marketing strategies in the field of tourism management. strategies for the management and marketing of tourism management.
|
4
|
|
5
|
Possess practical and theoretical information that are required to effectively manage the tourism businesses (Accommodation, food and beverage, travel, recreation).
|
4
|
|
6
|
Possess comprehensive and systematic knowledge about alternative types of tourism.
|
4
|
|
7
|
Uses effectively basic computer usage information with communication technology and automation systems used in tourism business.
|
-
|
|
8
|
Knows and applies the legal regulations and professional standards related to the field of tourism together with basic legal knowledge.
|
-
|
|
9
|
Has the ability to use accounting systems and document systems in tourism enterprises in business life.
|
-
|
|
10
|
Possess information about financial analysis skills related to tourism businesses (Accommodation, food and beverage, travel, recreation).
|
-
|
|
11
|
Compares the knowledge of world and Turkey tourism geography with the culture, history, religion and arts of the civilizations that lived in Turkey.
|
-
|
|
12
|
Knows at least one foreign language valid in the field of tourism management at a level to communicate well and at least at the B1 level of the European Language Portfolio.
|
-
|
|
13
|
Has self-learning and lifelong learning awareness and behaviors suitable for individual and team work.
|
3
|
|
14
|
Analyzes, interprets and evaluates information and data by defining research methods specific to the tourism sector.
|
-
|
|
15
|
Has the ability to share his/her knowledge and thoughts about his/her field with others verbally and in writing.
|
4
|