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Prerequisites
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There is no prerequisite for this course.
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Language of Instruction
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Turkish
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Responsible
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Dr. Lecturer Gönül GÖKER
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Instructors
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1-)Doçent Dr. Gönül Göker
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Assistants
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Lecturers of the department
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Resources
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R1. Akova, O., Kızılırmak, İ. ve Tanrıverdi, H. (2015). Turizm İşletmeciliği Temel Kavramlar ve Uygulamalar. Detay Yayıncılık, Ankara.
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Supplementary Book
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AR1. Timur, A. ve Bardakoğlu, Ö. (2015). Turizm İşletmeciliği. Detay Yayıncılık, Ankara.
AR2. Cook, R.A., Hsu, C.H.C. ve Marqua, J.J. (2016). Turizm Konaklama ve Seyahat İşletmeciliği (Çev Edit. Tuna, M.),Nobel Yayınları, Ankara
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Goals
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It is aimed to students explain features of the tourism business and tourism business management and organizational structure.
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Content
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The content of the course, which will be taught face-to-face with students, includes The Concept and Characteristics of Tourism, International Tourism Market, International Tourism Organizations, Tourism Businesses (Accommodation and Food and Beverage), Travel, Transportation and Recreation Businesses, Tourism Marketing, Consumer Behavior, Marketing Mix Elements, Management and Organization in Tourism Businesses, Managerial Roles in Businesses, Contemporary Management Techniques in Tourism Businesses and Human Resources Management in Tourism Businesses.
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