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Week
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Topics
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Study Metarials
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1
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Organization-management-business concepts and relationships
Definition and main concepts of strategic management
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R1 - CHAPTER -1
R2 - CHAPTER- 1
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2
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Strategic management in tourism businesses
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R1 - CHAPTER- 2
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3
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Environmental factors affecting tourism businesses: the external environment
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R1 - CHAPTER- 3
R2 - CHAPTER -2
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4
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Environmental factors affecting tourism businesses: internal environment
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R1 - CHAPTER- 4
R2 - CHAPTER -2
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5
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Strategic analysis and methods in tourism businesses
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R1 - CHAPTER- 5
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6
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Strategic orientation in tourism businesses
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R1 - CHAPTER- 6
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7
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Strategy formulation and selection phase (corporate strategies)
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R1 - CHAPTER- 7
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8
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Competition strategies and value chain analysis
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R1 - CHAPTER -8
R2 - CHAPTER -6
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9
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Functional (functional) strategies
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R1 - CHAPTER -9
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10
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Strategy implementation
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R1 - CHAPTER -10
R2 - CHAPTER- 7
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11
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Evaluation and control of the strategy
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R1 - CHAPTER -11
R2 CHAPTER- 8
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12
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Crisis management
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R1 - CHAPTER -12
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13
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Innovation and Information - Communication Technologies Strategy
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R2 - CHAPTER- 5
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14
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General evaluation
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Prerequisites
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There is no prerequisite for this course
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Language of Instruction
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Turkish
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Responsible
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Asst. Prof. Yakup ÖZTÜRK
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Instructors
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1-)Doçent Dr. Yakup Öztürk
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Assistants
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Lecturers of the department
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Resources
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R1. Göral, R. (2014). Turizm İşletmelerinde Stratejik Yönetim. Detay Yayıncılık, Ankara.
R2. Akdemir, A., Ulukan, İ.C. (2018). Stratejik Yönetim. Anadolu Üniversitesi Yayını, Eskişehir.
R3. Çolakoğlu, Ü., ve Çolakoğlu, O.E. (2010). Stratejik Yönetim ve Turizmde Uygulamaları (1. Baskı). Detay Yayıncılık, Ankara.
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Supplementary Book
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Goals
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It is aimed to gain the methods and techniques applied in strategic management process stages and strategic management process.
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Content
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Students with will be processed in the form of training to online the contents of this course Management and Strategy Concept, Strategic Management Levels, Strategic Management Process and Elements (Mission and Vision), Strategic Management Process and Elements (Swot Analysis), Strategic Management Process and Elements (Strategic Management Tools), Crisis Management, Outsourcing, Benchmarking, Learning Organizations, Strengthening Staff, Six Sigma and Change Engineering of topics will be covered
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Program Learning Outcomes |
Level of Contribution |
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1
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Possess comprehensive and systematic knowledge about concepts, theories, principles and facts related to tourism.
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-
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2
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Possess information about basic concepts, theories, principles and facts in business, economics and law.
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2
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3
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Possess information about structure, functioning and the importance of country development of the tourism sector.
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-
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4
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Understands the management and marketing strategies in the field of tourism management. strategies for the management and marketing of tourism management.
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5
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5
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Possess practical and theoretical information that are required to effectively manage the tourism businesses (Accommodation, food and beverage, travel, recreation).
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5
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6
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Possess comprehensive and systematic knowledge about alternative types of tourism.
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-
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7
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Uses effectively basic computer usage information with communication technology and automation systems used in tourism business.
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-
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8
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Knows and applies the legal regulations and professional standards related to the field of tourism together with basic legal knowledge.
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-
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9
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Has the ability to use accounting systems and document systems in tourism enterprises in business life.
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-
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10
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Possess information about financial analysis skills related to tourism businesses (Accommodation, food and beverage, travel, recreation).
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-
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11
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Compares the knowledge of world and Turkey tourism geography with the culture, history, religion and arts of the civilizations that lived in Turkey.
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-
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12
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Knows at least one foreign language valid in the field of tourism management at a level to communicate well and at least at the B1 level of the European Language Portfolio.
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-
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13
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Has self-learning and lifelong learning awareness and behaviors suitable for individual and team work.
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3
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14
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Analyzes, interprets and evaluates information and data by defining research methods specific to the tourism sector.
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-
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15
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Has the ability to share his/her knowledge and thoughts about his/her field with others verbally and in writing.
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4
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