CANKIRI KARATEKIN UNIVERSITY Bologna Information System


  • Course Information
  • Course Title Code Semester Laboratory+Practice (Hour) Pool Type ECTS
    Strategic Management in Tourism Businesses TUR404 SPRING 3+0 C 5
    Learning Outcomes
    1-Gives examples of strategic management methods
    2-Applies techniques related to strategic management
    3-Compares swot analysis with business
    4-Decides what is most appropriate from the strategic management models
    Prerequisites There is no prerequisite for this course
    Language of Instruction Turkish
    Responsible Asst. Prof. Yakup ÖZTÜRK
    Instructors

    1-)Doçent Dr. Yakup Öztürk

    Assistants Lecturers of the department
    Resources R1. Göral, R. (2014). Turizm İşletmelerinde Stratejik Yönetim. Detay Yayıncılık, Ankara.
    R2. Akdemir, A., Ulukan, İ.C. (2018). Stratejik Yönetim. Anadolu Üniversitesi Yayını, Eskişehir.
    R3. Çolakoğlu, Ü., ve Çolakoğlu, O.E. (2010). Stratejik Yönetim ve Turizmde Uygulamaları (1. Baskı). Detay Yayıncılık, Ankara.
    Supplementary Book
    Goals It is aimed to gain the methods and techniques applied in strategic management process stages and strategic management process.
    Content Students with will be processed in the form of training to online the contents of this course Management and Strategy Concept, Strategic Management Levels, Strategic Management Process and Elements (Mission and Vision), Strategic Management Process and Elements (Swot Analysis), Strategic Management Process and Elements (Strategic Management Tools), Crisis Management, Outsourcing, Benchmarking, Learning Organizations, Strengthening Staff, Six Sigma and Change Engineering of topics will be covered
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