|
Week
|
Topics
|
Study Metarials
|
|
1
|
Organization-management-business concepts and relationships
Definition and main concepts of strategic management
|
R1 - CHAPTER -1
R2 - CHAPTER- 1
|
|
2
|
Strategic management in tourism businesses
|
R1 - CHAPTER- 2
|
|
3
|
Environmental factors affecting tourism businesses: the external environment
|
R1 - CHAPTER- 3
R2 - CHAPTER -2
|
|
4
|
Environmental factors affecting tourism businesses: internal environment
|
R1 - CHAPTER- 4
R2 - CHAPTER -2
|
|
5
|
Strategic analysis and methods in tourism businesses
|
R1 - CHAPTER- 5
|
|
6
|
Strategic orientation in tourism businesses
|
R1 - CHAPTER- 6
|
|
7
|
Strategy formulation and selection phase (corporate strategies)
|
R1 - CHAPTER- 7
|
|
8
|
Competition strategies and value chain analysis
|
R1 - CHAPTER -8
R2 - CHAPTER -6
|
|
9
|
Functional (functional) strategies
|
R1 - CHAPTER -9
|
|
10
|
Strategy implementation
|
R1 - CHAPTER -10
R2 - CHAPTER- 7
|
|
11
|
Evaluation and control of the strategy
|
R1 - CHAPTER -11
R2 CHAPTER- 8
|
|
12
|
Crisis management
|
R1 - CHAPTER -12
|
|
13
|
Innovation and Information - Communication Technologies Strategy
|
R2 - CHAPTER- 5
|
|
14
|
General evaluation
|
|