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Week
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Topics
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Study Metarials
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1
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The Concept of Consumer Behavior and Its Characteristics
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R1-CHAPTER-1
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2
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Consumer Behavior and Marketing Strategy Relationship
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R1-CHAPTER-1
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3
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Learning and Motivation
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R1-CHAPTER-2
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4
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Motivation Theories
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R1-CHAPTER-2
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5
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Perception and Interest
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R1-CHAPTER-3
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6
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Perception and Consumers in Retail
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R1-CHAPTER-3
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7
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Attitudes and values
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R1-CHAPTER-4
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8
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Attitudes and values
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R1-CHAPTER-4
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9
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Evaluation of Effects of the COVID-19 Pandemic on Touristic Consumption Behavior and Tourism in Turkey
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M1
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10
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Personality, Self and Life Styles
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R1-CHAPTER-5
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11
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Advisory Groups and Family
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R1-CHAPTER-6
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12
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Advisory Groups in the Purchase Decision Process and Family in Consumer Behavior
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R1-CHAPTER-6
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13
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Social Class and Culture
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R1-CHAPTER-7
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14
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Consumer Decision and Purchase Processes
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R1-CHAPTER-8
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Prerequisites
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There is no prerequisite for this course.
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Language of Instruction
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Turkish
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Responsible
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Research Assistant Dr. Sinem KUNT
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Instructors
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1-)10634 10634 10634
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Assistants
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Research Assistant Sema KÜÇÜKALİ
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Resources
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R1. Eroğlu, E., M.N., Velioğlu, Barış, G., & Argan, M. (2012). Tüketici Davranışları. Y. Odabaşı (ed.) (1.Baskı). Anadolu Üniversitesi Yayını, Eskişehir.
M1. Aydın, B., & Doğan, M. (2020). Yeni Koronavirüs (COVID-19) Pandemisinin Turistik Tüketici Davranışları ve Türkiye Turizmi Üzerindeki Etkilerinin Değerlendirilmesi. Pazarlama Teorisi ve Uygulamaları Dergisi, 6(1), 93-115.
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Supplementary Book
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AR1. Koç, E. (2016). Tüketici Davranışı ve Pazarlama Stratejileri Global ve Yerel Yaklaşım (7. Baskı). Seçkin Yayıncılık, Ankara.
AR2. Demir, Ş. Ş., & Kozak, M. (2013). Tüketici Davranışları (1. Baskı). Detay Yayıncılık, Ankara.
AR3. Odabaşı, Y., & Barış, G. (2014). Tüketici Davranışı (14. Baskı). MediaCat Yayınları, İstanbul.
AR4. Durmaz, Y. (2007). Tüketici Davranışı (2. Baskı). Detay Yayıncılık, Ankara.
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Goals
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To give theoretical information about consumer behavior and to reveal the importance of the consumer in tourism with case studies.
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Content
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The Concept of Consumer Behavior and Its Characteristics
Consumer Behavior and Marketing Strategy Relationship
Learning and Motivation
Motivation Theories
Perception and Interest
Perception and Consumers in Retail
Attitudes and values
Evaluation of Effects of the COVID-19 Pandemic on Touristic Consumption Behavior and Tourism in Turkey
Personality, Ego and Life Styles
Advisory Groups and Family
Advisory Groups in the Purchase Decision Process and Family in Consumer Behavior
Social Class and Culture
Consumer Decision and Purchase Processes
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Program Learning Outcomes |
Level of Contribution |
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1
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Possess comprehensive and systematic knowledge about concepts, theories, principles and facts related to tourism.
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3
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2
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Possess information about basic concepts, theories, principles and facts in business, economics and law.
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-
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3
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Possess information about structure, functioning and the importance of country development of the tourism sector.
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-
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4
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Understands the management and marketing strategies in the field of tourism management. strategies for the management and marketing of tourism management.
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5
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5
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Possess practical and theoretical information that are required to effectively manage the tourism businesses (Accommodation, food and beverage, travel, recreation).
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-
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6
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Possess comprehensive and systematic knowledge about alternative types of tourism.
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-
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7
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Uses effectively basic computer usage information with communication technology and automation systems used in tourism business.
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-
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8
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Possess information about basic knowledge of law with basic knowledge of law related to tourism businesses. He/she knows and implements legal regulations and professional standards for the tourist area.
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-
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9
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Possess basic knowledge of documentary and accounting systems related with tourism businesses. Apprehend the ability to apply basic mathematical knowledge in business.
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-
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10
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Possess information about financial analysis skills related to tourism businesses (Accommodation, food and beverage, travel, recreation).
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-
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11
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Possess detailed information about World and Turkey`s tourism geography. He/she has detailed information and he/she analyzes culture, history, religion and art of civilizations who lived in Turkey.
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-
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12
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Possess at least one foreign language at least at at the level of European Language Portfolio B1 knows.
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-
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13
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Possess self-learning and lifelong learning awareness and he/she has the appropriate behavior about individual and team work.
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3
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14
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Possess basic knowledge about the tourism sector specific research methods. He/she defines in the professional sense information and data and identify, synthesize, analyze, comments and evaluate.
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3
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15
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Possess the qualifications written and oral communication. He/she apprehends to share information and ideas with others in writing and verbally about the area.
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4
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