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Week
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Topics
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Study Metarials
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1
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The Concept of Consumer Behavior and Its Characteristics
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R1-CHAPTER-1
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2
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Consumer Behavior and Marketing Strategy Relationship
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R1-CHAPTER-1
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3
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Learning and Motivation
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R1-CHAPTER-2
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4
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Motivation Theories
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R1-CHAPTER-2
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5
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Perception and Interest
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R1-CHAPTER-3
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6
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Perception and Consumers in Retail
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R1-CHAPTER-3
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7
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Attitudes and values-I
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R1-CHAPTER-4
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8
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Attitudes and values-II
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R1-CHAPTER-4
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9
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Evaluation of Effects of the COVID-19 Pandemic on Touristic Consumption Behavior and Tourism in Turkey
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M1
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10
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Personality, Self and Life Styles
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R1-CHAPTER-5
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11
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Advisory Groups and Family
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R1-CHAPTER-6
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12
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Advisory Groups in the Purchase Decision Process and Family in Consumer Behavior
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R1-CHAPTER-6
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13
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Social Class and Culture
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R1-CHAPTER-7
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14
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Consumer Decision and Purchase Processes
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R1-CHAPTER-8
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Prerequisites
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There is no prerequisite for this course.
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Language of Instruction
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Turkish
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Responsible
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Research Assistant Dr. Sinem KUNT
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Instructors
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-
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Assistants
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Research Assistant Sema KÜÇÜKALİ
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Resources
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R1. Eroğlu, E., M.N., Velioğlu, Barış, G., & Argan, M. (2012). Tüketici Davranışları. Y. Odabaşı (ed.) (1.Baskı). Anadolu Üniversitesi Yayını, Eskişehir.
M1. Aydın, B., & Doğan, M. (2020). Yeni Koronavirüs (COVID-19) Pandemisinin Turistik Tüketici Davranışları ve Türkiye Turizmi Üzerindeki Etkilerinin Değerlendirilmesi. Pazarlama Teorisi ve Uygulamaları Dergisi, 6(1), 93-115.
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Supplementary Book
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SR1. Koç, E. (2016). Tüketici Davranışı ve Pazarlama Stratejileri Global ve Yerel Yaklaşım (7. Baskı). Seçkin Yayıncılık, Ankara.
SR2. Demir, Ş. Ş., & Kozak, M. (2013). Tüketici Davranışları (1. Baskı). Detay Yayıncılık, Ankara.
SR3. Odabaşı, Y., & Barış, G. (2014). Tüketici Davranışı (14. Baskı). MediaCat Yayınları, İstanbul.
SR4. Durmaz, Y. (2007). Tüketici Davranışı (2. Baskı). Detay Yayıncılık, Ankara.
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Goals
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To reveal the importance of the consumer in tourism with theoretical and practical researches.
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Content
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In the content of this course, the Concept and Characteristics of Consumer Behavior, Relationship between Consumer Behavior and Marketing Strategy, Learning and Motivation, Motivation Theories, Perception and Interest, Perception in Retailing and Consumers` Attitudes and Values, Touristic Consumer Behaviors of the New Coronavirus (COVID-19) Pandemic and the Effects of Turkey on Tourism. Evaluation of the Effects, Personality, Self and Life Styles, Advisory Groups and Family in the Buying Decision Process and Family in Consumer Behavior, Social Class and Culture and Consumer Decision and Purchasing Processes will be covered.
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Program Learning Outcomes |
Level of Contribution |
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1
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Possess comprehensive and systematic knowledge about concepts, theories, principles and facts related to tourism.
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3
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2
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Possess information about basic concepts, theories, principles and facts in business, economics and law.
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-
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3
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Possess information about structure, functioning and the importance of country development of the tourism sector.
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3
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4
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Understands the management and marketing strategies in the field of tourism management. strategies for the management and marketing of tourism management.
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3
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5
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Possess practical and theoretical information that are required to effectively manage the tourism businesses (Accommodation, food and beverage, travel, recreation).
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-
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6
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Possess comprehensive and systematic knowledge about alternative types of tourism.
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-
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7
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Uses effectively basic computer usage information with communication technology and automation systems used in tourism business.
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-
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8
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Knows and applies the legal regulations and professional standards related to the field of tourism together with basic legal knowledge.
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-
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9
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Has the ability to use accounting systems and document systems in tourism enterprises in business life.
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-
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10
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Possess information about financial analysis skills related to tourism businesses (Accommodation, food and beverage, travel, recreation).
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-
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11
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Compares the knowledge of world and Turkey tourism geography with the culture, history, religion and arts of the civilizations that lived in Turkey.
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-
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12
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Knows at least one foreign language valid in the field of tourism management at a level to communicate well and at least at the B1 level of the European Language Portfolio.
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-
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13
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Has self-learning and lifelong learning awareness and behaviors suitable for individual and team work.
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3
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14
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Analyzes, interprets and evaluates information and data by defining research methods specific to the tourism sector.
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-
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15
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Has the ability to share his/her knowledge and thoughts about his/her field with others verbally and in writing.
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4
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