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Prerequisites
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There is not prerequisite for this course.
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Language of Instruction
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Turkish
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Responsible
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Assistant Professor Mikail Kara
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Instructors
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1-)Doktor Öğretim Üyesi Mikail Kara
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Assistants
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Research Assistant Sema Küçükali
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Resources
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R1. Özgür, A.Z. (2013). Halkla İlişkiler. Anadolu Üniversitesi Açık Öğretim Fakültesi Yayınları, Eskişehir.
R2: Uyar, H., Kasapoğlu, C., Solmaz Seyit A., (2020). Turizm İşletmelerinde Halkla İlişkiler, Turizm Endüstrisinde Pazarlama İletişimi (Kurumsal Eksende Sektörel Örnekler ve Uygulamalar), Nobel Yayıncılık, Ankara.
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Supplementary Book
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SR1. Sabuncuoğlu, Z. (2016). İşletmelerde Halkla İlişkiler, (12. Baskı), Aktüel Yayınları, İstanbul.
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Goals
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It is noticed and implemented by other sectoral organizations how important it is for public relations and communication for organizations. However, it is clear that tourism enterprises, especially those that are not very large and institutional, have not yet realized the seriousness of this issue. It is aimed to teach the administrators and employees of the tourism enterprises and the students who have studied in this field about the issues of public relations and communication.
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Content
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To be able to use written, verbal, visual and audio tools in public relations activities and to plan and execute public relations activities.
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