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Week
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Topics
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Study Metarials
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1
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Definition, Scope and Historical Development of the Concept of Public Relations
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R1-CHAPTER-1
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2
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Public Relations Application Areas
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R1-CHAPTER-1
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3
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Public Relations Development Process
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R1-CHAPTER-1
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4
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Public Relations and Communication, Public Relations Profession
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R1-CHAPTER-2
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5
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Strategic Management in Public Relations
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R1-CHAPTER-3
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6
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Media, Tools and Methods Used in Public Relations
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R1-CHAPTER-4
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7
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Public Relations Models, Internal and External Public Relations
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R1-CHAPTER-5
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8
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Public Relations for Marketing Purposes
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R1-CHAPTER-6
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9
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Strategic Practices in Public Relations
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R1-CHAPTER-7
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10
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Public Relations in Tourism Businesses
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R2-CHAPTER-5
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11
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Management and Organization of Public Relations in Tourism Businesses,
Target Audience in Tourism Businesses
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R2-CHAPTER-5
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12
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Public Relations in Tourism Businesses Are Not Only Guest Relations!
Public Relations Environment and Tools in Tourism Businesses
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R2-CHAPTER-5
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13
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In-house Communication in Tourism Businesses
Crisis Communication in Tourism Businesses
public relations in the tourism business in Turkey in application examples
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R2-CHAPTER-5
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14
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Examples of applications of public relations in tourism enterprises in Turkey.
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R2-CHAPTER-5
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