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Prerequisites
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Language of Instruction
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Turkish
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Responsible
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Assoc. Prof. Hüseyin ÖZDEMİR
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Instructors
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1-)Doçent Dr. Hüseyin Özdemir
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Assistants
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Lecturers of the department
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Resources
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R1. Tek, Ö.B. (1999). Pazarlama İlkeleri Global Yönetimsel Yaklaşım Türkiye Uygulamaları. Beta Basım Yayım Dağıtım, Ankara.
R2. Onaran, B. ve Özmen A. (ed.). (2017). Hizmet Pazarlaması Stratejik Bir Yaklaşımla (1. Baskı). Efil Yayınevi, Ankara.
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Supplementary Book
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SR1. Avcıkurt, C., Demirkol, Ş. ve Zengin Burhanettin (ed.). (2009). Turizm İşletmeleri Pazarlamasında 7P ve 7C. Değişim Yayınları, Ankara.
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Goals
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The aim of this course; The aim is to provide students with the basic concepts of marketing, marketing mix elements, market structure in health tourism and changes in the market.
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Content
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In the content of this course, Development Process of Marketing Concept, Service Features and Service Marketing Marketing, Mix Elements (7P): Product, Marketing Mix Elements (7P): Price, Marketing Mix Elements (7P): Distribution, Marketing Mix Elements (7P): Promotion , Marketing Mix Elements (7P): Human, Marketing Mix Elements (7P): Physical Evidence, Marketing Mix Elements (7P): Process, Consumer Behavior in Healthcare, Strategic Marketing in Health Tourism Management, Marketing Information Systems and Marketing Research in Health Tourism, Healthcare Market Segmentation, Positioning and Growth Strategies in Tourism and Contemporary Approaches in Health Tourism Marketing.
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