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Week
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Topics
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Study Metarials
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1
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Introduction to Marketing Principles
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R1-CHAPTER-1
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2
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Service Marketing and Marketing Environment
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R1-CHAPTER-2
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3
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Marketing Mix Elements (7P): Product
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R1-CHAPTER-3
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4
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Marketing Mix Elements (7P): Price
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R1-CHAPTER-4
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5
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Marketing Mix Elements (7P): Distribution
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R1-CHAPTER-5
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6
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Marketing Mix Elements (7P): Promotion
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R1-CHAPTER-6
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7
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Marketing Mix Elements (7P): Human
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R1-CHAPTER-7
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8
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Marketing Mix Elements (7P): Physical Evidence
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R1-CHAPTER-8
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9
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Marketing Mix Elements (7P): Process
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R1-CHAPTER-9
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10
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Consumer Behavior in Healthcare
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R1-CHAPTER-10
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11
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Strategic Marketing in Health Tourism Management
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R1-CHAPTER-11
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12
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Marketing Information Systems and Marketing Research in Health Tourism
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R1-CHAPTER-12
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13
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Healthcare Market Segmentation, Positioning and Growth Strategies in Tourism
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R1-CHAPTER-13
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14
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Contemporary Approaches in Health Tourism Marketing
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R1-CHAPTER-14
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